Modern society is becoming more and more advanced, and the process of economic globalization is getting deeper and deeper. How to achieve final victory in the fierce market competition is something that everyone from the retail giant Wal-Mart to the self-employed on the street needs to consider. Real problems. And all competition will eventually evolve into brand competition. For example, for the same bottle of water, Evergrande Ice Spring sells for 4.5 yuan, while Master Kong only sells 1 yuan. The difference in water quality is really so big. I don’t think so. The key thing is that the brand plays a major role. For the Chinese market, with the development of society, the brand awareness of Chinese people is gradually strengthening. For a brand, its inner history, connotation, and product quality are difficult to see from the appearance. Its intuitive performance is that a brand corresponds to a trademark. So if I say that a trademark is a brand, I believe most People don't think this is too much. Because of this, the huge brand interests behind trademarks have given rise to many social problems such as trademark squatting and trademark infringement. For example, in the trademark dispute between Apple and Proview a few years ago, Apple spent hundreds of millions of yuan on its trademark. In the Chinese market alone, it costs hundreds of millions to obtain the right to use a trademark, so the value of a trademark is self-evident. However, many profiteers or unscrupulous businessmen take advantage of the imperfections in the current system and use trademarks to obtain illegal gains by any means. The trademarks of well-known brands such as Moutai and Dabao have been counterfeited. These are relatively well-known cases of trademark infringement in China. This is a disservice not only to trademark owners, but also to consumers who use these brands. The former will damage the brand image and lose credibility in the market; the latter will lose money and a sense of security. Therefore, it is urgent for us to improve trademark legislation and trademark-related systems.