There are several reasons for trademark infringement:

1. The temptation of high profits.

counterfeiting international brand products usually brings high profits. Because of the brand effect, sales are easier. Driven by high profits, illegal acts of infringing or counterfeiting high-quality brand-name products are repeatedly prohibited.

2. The current policies and regulations are flawed, and the law enforcement is not strong enough.

in recent years, in order to regulate the market, although the number of laws and regulations in China has gradually increased, there is no complete and systematic law and regulations to confirm the name, status, authority and system of market law enforcement supervision institutions.

The lack of administrative law enforcement means makes it difficult to deter criminals. As an important law enforcement department of trademark infringement, the current industrial and commercial administration system is incompatible with strict administration according to law, and the construction of administrative rule of law is incompatible with economic development.

3. Many consumers prefer the brand to the product itself, which is also a hotbed of trademark infringement.

trademarks were originally used to identify customers. When this information is located, customers only identify brands and ignore other brands. In fact, there has been a division of labor in society and trademarks have begun to be alienated. Some internationally renowned enterprises, such as "PRADA" and "LANCOME", think that setting up factories is not cost-effective, so they hand over the processing tasks to other manufacturers, while the companies try their best to build brands, not necessarily marketing the whole market. However, some consumers only pay attention to trademarks and ignore the quality and connotation of goods represented by trademarks, which leads to the hot sale of some products in the market.