Watson’s is a British brand.

According to the China Trademark Network, the trademark Watsons belongs to A.S.WATSON TM LIMITED, and the applicant’s address is Ruizhi, II, Victoria District, Luther Town, Todola City, British Virgin Islands Da Enterprise Service Center, postal code VG1110. The trademark application date was January 17, 1981, and the registration announcement date was November 30, 1982.

Watson's is an international retail and food manufacturing organization under CK Hutchison Co., Ltd., with operations in 24 countries/regions, operating more than 16,000 retail stores and employing 117,000 employees. The products involved in the group include health products, beauty products, perfumes, cosmetics, daily necessities, food, beverages, electronic products, foreign wine and airport retail business. Watsons has more than 4,100 stores and more than 64 million members in 438 cities in China.

Marketing positioning:

1. Internet marketing: It is reported that "using more different media for more brand promotion" will be one of Watsons' future priorities. The relevant person in charge said, “As a personal care expert, Watsons not only serves but also leads customers’ consumption needs and habits. In response to the increasingly popular Internet consumption trend, Watsons will try new communication methods to interact with consumers online. to provide consumers with more accurate services. ”

2. Mobile marketing: In sharp contrast to advertising on TV, more and more companies are beginning to pay attention to domain names and wireless channels used exclusively for mobile phones. Website, the industry is quietly setting off a wave of mobile marketing craze. It is reported that in addition to SNS social networking sites, Watsons has also launched its own mobile platform software, such as the IPHONE APP, which can be described as a "first taste soup" in China.

The above content refers to Baidu Encyclopedia-Watson's