In order to ensure that things or work are carried out smoothly, it is often necessary to carry out plan preparations in advance. A plan is a written plan, which is the details, steps, etc. of specific action implementation methods. So what does an excellent plan look like? Below is the fruit shop May Day activity plan I compiled for you. It is for reference only. You are welcome to read it. Fruit shop May Day activity plan 1

First, regarding the positioning of product user groups

If we want to do marketing through WeChat, the first thing we need to do is to target users in our industry Regarding the positioning of the group, one thing we must be clear about is the attribute of WeChat. Since its birth, WeChat has been designed for social interaction. Therefore, the social gene is an inevitable problem that we must face, so our products must It is also something with social attributes. If it is separated from the social attribute, it will not last long and is very time-consuming. For example, we can promote some purchasing products through WeChat Moments, but for some steel products, No matter how much effort is spent on promotion, I think it will not achieve good results. Therefore, the positioning of the product user group is very important.

Second, friends selection and adding skills

As mentioned above, WeChat marketing is inseparable from social interaction. The gene of social interaction is based on the relationship between friends, which includes acquaintances. For marketing between strangers and acquaintances, many people think that there is no need to say anything, just put their products in the circle of friends. On the contrary, this type of marketing will arouse the disgust of friends. , constantly creating garbage in the public space of friends, and the final result is as people often say, "I have lost all my friends after working on Taobao for half a year." Therefore, when doing WeChat marketing among acquaintances, you must pay attention to restraint. The key is to just let others know what product you are about, and they will find you in time when they need it.

When marketing to strangers, we need to pay attention to filling in the nickname of the avatar. It is best not to directly use the name of the product you make as your nickname. Today’s users are very interested in advertising. Not much to say about the degree of disgust. For communication with strangers, skill and sincerity are crucial.

Third, actual WeChat marketing cases

As a classic case of WeChat marketing, fruit WeChat marketing has been copied many times. The author has also done fruit marketing cases. The basics The previous article on the installation of facilities has been sorted out. For the user group, we have selected nearby people near some major communities. As for the marketing method, we can use the circle of friends plus the WeChat public account. In the circle of friends, we can use some Promote interesting fruit puzzles or some benefits and methods of eating fruits.

In addition, how to benefit users is also an important aspect, such as free fruit. After a series of preferential activities, the audience gradually increased, and eventually the user's WeChat purchasing habit was developed. Fruit shop May Day activity plan 2

1. Activity time:

In May, the duration is one week.

2. Activity theme:

Summer Fruit Festival

3. Planning key points:

Summer is the peak season for many fruits. At the same time, due to the hot summer, fruits will also experience a sales peak. For customers, the most important thing when buying fruits is that they are cheap, because the purchase price can be reduced by purchasing in large quantities, thus selling at low prices. In addition, since it is a Fruit Festival, the types and categories of fruits must be rich, and the display must also highlight the richness and freshness. In terms of publicity, we can focus on promoting some newly introduced tropical fruits, Taiwanese fruits, foreign fruits, etc.

4. Promotional Activities

(1) Opening a special fruit section

Introducing various fruits from all over the country, including fruits from Taiwan and abroad, including tropical fruits. Fresh fruits and some off-season fruits.

Operation instructions:

1. Display in a variety of ways with beautiful shapes, with green leaves, branches, etc. placed on display. Be sure to highlight freshness and richness.

2. For some uncommon tropical fruits, Taiwanese fruits and fruits imported from abroad, a small explanatory card can be designed and produced next to the shelf, including the origin, characteristics, nutritional functions, price, etc. This plays a role in product description and also increases knowledge for customers.

3. Use posters, pictures, etc. to render and beautify the environment at the sales site to stimulate customers' desire to buy.

4. Related products, such as fruit plates, fruit cleaning agents, etc., can be displayed in the special area. On the one hand, it promotes the sales of these products, and on the other hand, it also facilitates customers to purchase them at one time.

(2) Fruit set meal

Design various fruit set combinations, which are placed in fruit baskets. They are beautiful in shape and can be relatively discounted in price. If you buy a fruit set, you can get one for free. Greeting card or a rose.

Operating instructions:

1. People like to eat fruits in summer, but the consumption of each fruit is not large, so designing fruit packages allows consumers to taste various fruits. The prices for growing fruits are also relatively favorable. Fruit set meals are a good choice whether you are giving them to others or eating them yourself

2. Fruit blues must be beautifully made, which is also an important factor in attracting customers. Fruit baskets should be divided into different sizes, some for single consumers and some for families of three.

(3) One-yuan watermelon rush sale

Watermelon is the most consumed fruit in summer. The special offer of "one-yuan" watermelon can drive the sales of other fruits and more other commodities. Sale. Other fruits are also available.

Purchase time: 7:00-9:00 every evening, limited supply of 500 pieces per day.

Note: You can cooperate with a local brand of watermelon for sales and order in large quantities to reduce purchase costs.

5. Special Projects

(1) Fruit Beauty Lecture

For today’s young people, they are paying more and more attention to beauty, and many fruits are indeed It has beauty effects, so on the one hand, the lectures are to promote the sales of related fruits, and on the other hand, they are also a kind of beauty knowledge education.

Invite relevant medical and health experts to give on-site lectures, including what fruits are suitable to eat in summer, the different nutritional functions of various fruits, when is the best time to eat fruits, etc.

At the same time, some promotion activities for beauty cosmetics with ingredients extracted from fruits can be carried out at the event site. These brand cosmetics can serve as sponsors for the event expenses.

Time is one day

Location: the entrance of the shopping mall or the central hall

(2) Fruit craft making competition

Using fruits as materials, Make various handicrafts and toys, such as carving watermelons into watermelon lanterns and using grapes as the eyes of cartoon animals. Participants can send their works to the shopping mall planning department a few days in advance, and the first, second, and third prizes will be awarded, and the works will be displayed in the shopping mall.

Operation Instructions

1. The mall will issue an event notice one week in advance, and the deadline for entries is the day before the event. Exhibited works will not be returned.

2. Award settings: First prize, one person, worth 500 yuan in consumer vouchers; second prize, two people, worth 200 yuan in consumer vouchers. Ten third prizes, worth 100 yuan consumption

3. In many places, there will be various local fruit festivals and various fruit crafts on display. You can contact the local department to move or borrow the fruit crafts Displayed in shopping malls.

(3) Collection of Fruit Paintings

It is summer vacation, and we can collect fruit paintings from primary and secondary school students.

Theme: Love fruits, depict fruits

Content: Using fruits as the theme, create various types of fruit paintings (oil paintings, gouache, sketches, hard pens, computer cartoons, etc.), The time is one week.

Rewards: First prize, one person, worth xxx yuan worth of consumer coupons; second prize, two people, worth xxx yuan worth of consumer coupons. Ten third prizes, worth xxx yuan in consumer vouchers. Drinks are given to participants. Fruit shop May Day activity plan 3

Fruit is one of the products that most need promotion

This is determined by the characteristics of the fruit. First of all, fruits are easy to spoil and have a short shelf life. Fruits are required to be shipped in and out quickly, and promotions are needed to speed up circulation. Secondly, fruits are seasonal products and their prices fluctuate greatly. It is possible that after a few days, the selling price is not as high as the purchase price. Promotion is also needed to speed up circulation; finally, fruits may seem ordinary, but they actually have a lot of knowledge. What are the differences between different varieties? Why is the price of imported apples several times more expensive? What nutrients does this fruit have, what kind of people are it suitable for eating, etc.? These issues are not something that ordinary consumers can understand. This requires merchants to inform consumers in various ways. This is also the purpose and method of promotion.

If fruit supermarkets can make good use of the tool of promotion, sales can increase by at least 30%. Unfortunately, most fruit supermarkets have not been able to truly grasp the essence of promotion, and naturally they cannot use it well. in sales practice.

Comprehensive understanding of promotion

The 4P marketing theory includes the four elements of product, price, channel, and promotion. Among them, promotion has a very broad meaning and includes all dynamic marketing activities that are beneficial to product sales. Including advertising, public relations, news hype, etc. The meaning of fruit supermarket terminal promotion we refer to is naturally not so broad, but it is not as narrow as many people understand it.

Many people think that promotion means buying gifts, promotion means discounts, and the purpose of promotion is to sell products. This understanding is actually very narrow. We must fully understand the connotation of promotion in order to master it and apply it.

Yuanzhuo Brand Agency believes that fruit supermarket promotion methods should at least include the following:

1. Fruits are approaching their shelf life and face the risk of quality decline and product deterioration. Use promotions to speed up processing. speed.

2. Fruits are now on the market and prices have dropped. Products follow market trends and are sold at reduced prices.

3. Recommendation of new varieties of fruits.

4. Recommend products with high profit margins.

5. Increase the flow of people in the fruit supermarket.

6. Increase the popularity of fruit supermarkets.

7. Discounts for old customers.

Different promotion purposes combined with different promotion techniques can make operations more vivid and simpler, and at the same time greatly improve economic benefits. Fruit shop May Day activity plan 4

Option 1: Illusion of price discount Discount - Give customers a different feeling

Example: "Spend 100 yuan to buy 130 yuan goods" discount is equivalent to discount 30% off, but the discount is not for discounted items.

Option 2: A moment’s worth of gold—let customers flock in

Example: “10% off on all goods within 10 minutes”, the products that can be snapped up by customers are limited, but the customer flow But it can bring unlimited business opportunities.

Option 3: Small event planning-Fruit eating competition

Example: For summer openings, you can choose to hold a watermelon eating competition from 7 to 8 pm, and you can watch the watermelon you eat in one minute. More, attract attention and increase customer flow.

Option 4: One Yuan Value—a promotional strategy of discarding the small and choosing the big one

Example: Select several products worth more than 10 Yuan to participate in the One Yuan Value Promotion. Although It may seem like a loss, but the customers you attract can be marketed in the form of joint sales, and the profits will increase.

Option 5: Price reduction plus discount – giving customers double benefits

Example: “All customers who visit our store to purchase goods will receive a 10 yuan discount for purchases over 100 yuan, and they can also enjoy a 20% discount. ”, first reduce the price and then discount. If you give a 40% discount on 100 yuan, you will lose 40 yuan in profit, but if you get 10 yuan off a purchase of 100 yuan and then get a 20% discount, you will lose 28 yuan. The double benefits in terms of strength will induce more customers to sell.

Plan 6: "Green leaf effect" - free customers for fresh fruits

Example: The fruit shop reflects the freshness of the fruits, with leaves on the fruits.

Fruit shop promotion plan

1. Foreword

my country’s major traditional festivals have a long history and have endured through the ages. Like Shenzhen, a city of immigrants, most people come from all over the world. During festivals, people have established a custom and celebrate them together. During major festivals, customers’ consumption is much higher than usual. Therefore, whether you can seize the opportunity to highlight the festive store atmosphere is of great significance to attracting customers to the store and increasing holiday sales.

2. Introduction to the main traditional festivals and their atmosphere promotion plan

1. Spring Festival - the first day of the first lunar month

At the beginning of the lunar calendar, people celebrate the Spring Festival customs It is from the eighth day of the twelfth lunar month to the fifteenth day of the first lunar month. The one-month-long event around the Spring Festival is the peak sales period of the year. Therefore, in addition to a series of large-scale promotional activities, the atmosphere layout of the store must also be implemented in an all-round way.

The event segments for the atmosphere promotion are:

December 26th (Christmas Day) - the 15th day of the first lunar month (Lantern Festival)

The content is as follows :

1) Themed display

Commodities: New Year’s goods (large-scale New Year’s goods displayed in one street), fruits, gift baskets, cleaning supplies, etc.

Ornaments: lanterns , couplets, window grilles, door gods, hanging spring, red blessings, firecrackers, lantern riddles, hanging flags, etc.

In addition to highlighting the festive atmosphere of the Spring Festival, the store decoration must also have the earthy fragrance of the countryside. taste.

2) Media publicity and hand gesture publicity

The media chooses newspapers, radio stations, shopping magazines, etc. for publicity, and is planned by the marketing department. The promotional content mainly includes large-scale Spring Festival promotions, special offers on New Year's goods, etc.

The products advertised are mainly New Year's goods and cleaning supplies, which are related to the theme display.

3) Hanging flags and banners

New Year hanging flags, New Year banners, and the store’s themed displays give the entire store a festive atmosphere.

4) Wall posters, posters, and broadcasts

For store posters, you can choose Spring Festival culture and customs, store promotional products, and store large-scale promotion content. Posters and broadcasts mainly focus on commodities, and the content of promotional activities can also be briefly explained.

2. Lantern Festival - the fifteenth day of the first lunar month

The main customs of the Lantern Festival include guessing lantern riddles and eating glutinous rice balls. Especially in the south, every household generally eats glutinous rice balls during the Lantern Festival. Habit. The early stage of the Lantern Festival is a Spring Festival promotion event, so there is no need for large-scale promotions and special themed displays during the Lantern Festival. Products can be promoted with special discounts on glutinous rice balls, hand signs, posters, broadcasts, etc. The event of guessing lantern riddles can be designated as: the 13th day of the first lunar month (or Fourteenth) - the fifteenth day of the first lunar month (Lantern Festival).

In addition, the Lantern Festival, also known as Chinese Valentine’s Day, can be used to promote chocolate, candies, and flowers appropriately.

Atmosphere promotion time: the 13th (or 14th) of the first lunar month - the 15th of the first lunar month (Lantern Festival)

3. Qingming Festival - April 5th in the Gregorian calendar

April 5th in the Gregorian calendar is Tomb-Sweeping Day.

The traditional custom is to worship ancestors, and some people in Shenzhen will return to their hometown to worship their ancestors. However, since this festival is not a major holiday and there is no public holiday, there is no need for large-scale promotion and publicity. Suckling pigs for ancestor worship and candies, biscuits, small gifts, etc. for returning home can be released according to the season.

Atmosphere promotion time: March 26 (10 days in advance) - April 5 (Qingming Festival)

Atmosphere promotions in stores can be done:

1) Hand gestures

Promotional products can include suckling pigs, candies, biscuits, and small gifts.

2) Wall posters, posters, and broadcasts

Wall posters can be used to promote Qingming knowledge, suckling pig specials, etc. Store entrance posters and service desk broadcasts can also be based on suckling pigs.

4. Dragon Boat Festival - the fifth day of the fifth lunar month

On the day of the traditional festival, the Dragon Boat Festival is the earliest festival and has always been a major festival in China, especially In the south, people pay more attention to the Dragon Boat Festival, and even regard it as a big day of reunion and celebration. The main customs of the Dragon Boat Festival include eating rice dumplings and racing dragon boats.

The time period for the atmosphere promotion is:

The fifteenth day of the fourth lunar month (20 days in advance) - the fifth day of the fifth lunar month (Dragon Boat Festival)

Content As follows:

1) Themed display

Select rice dumplings and rice dumpling ingredients for the products. If conditions permit, branches can make large-scale dragon boat displays or a rice dumpling street. Unconditional branches can make simple rice dumpling pile displays. . The ingredients used in making rice dumplings can be picked out and displayed next to the pile of rice dumplings to achieve the effect of related display.

2) Publicity by hand signs and hanging flags

In addition to special offers, rice dumplings can also be promoted by hand signs and hanging flags, and supplier promotion fees will be charged accordingly.

3) Wall posters, posters, and radio promotions

The wall posters mainly focus on Dragon Boat Festival knowledge and the making methods of rice dumplings, while the poster broadcasts mainly focus on the special price of rice dumplings, with brief Dragon Boat Festival knowledge promotion.

5. Qixi Festival - the seventh day of the seventh lunar month

Altair and Vega are closest to each other on the seventh day of the seventh lunar month. People compare it to the meeting of the Cowherd and the Weaver Girl. In rural areas, women like to thread needles and bathe their hair during the Chinese Valentine's Day, young people like to watch stars and clouds, and more people choose to get engaged and hold weddings on the Chinese Valentine's Day. However, the Chinese Valentine's Day is a festival that does not receive much attention in Shenzhen. Therefore, the company can only make posters or use hand gestures to remind customers in the early stage of the Chinese Valentine's Day. It can also be used as a small promotional theme in early July.

Promotional products can be selected from candies, biscuits, chocolates, flowers, etc.

Atmosphere promotion time: the first day of the seventh month of the lunar calendar (7 days in advance) - the seventh day of the seventh lunar month (Qixi Festival)

6. Mid-Autumn Festival - the fifteenth day of the eighth month of the lunar calendar

p>

Among traditional festivals, apart from the Spring Festival, the second largest festival is the Mid-Autumn Festival. The Mid-Autumn Festival is hailed as the most beautiful festival. Festival customs are all centered around the full moon, such as worshiping the moon, admiring the moon, visiting lakes and towers, guessing lantern riddles, hanging lanterns, eating moon cakes, etc. In Shenzhen, every household gathers for reunions, dinners, gifts and visits during the Mid-Autumn Festival. The Mid-Autumn Festival is a peak period for retail sales every year. Therefore, the atmosphere promotion of the store should also be carried out as comprehensively as the Spring Festival.

The time period for the atmosphere promotion is:

The 15th day of the seventh lunar month (one month in advance) - the 15th day of the eighth lunar month (Mid-Autumn Festival)

The content is as follows:

1) Themed display

Products: mooncakes (all branches display mooncakes in one street), tobacco and alcohol, gift baskets, etc. (displayed in Duotou)

Ornaments: lanterns, colorful flags, hanging flags, banners, lantern riddles, etc.

2) Media promotion and hand gesture promotion

Appropriate promotion can be done in the media, and it can also be combined with National Day promotion content Promote it together.

The products sold mainly include moon cakes, tobacco and alcohol, gifts, health products, fruits, and gift baskets.

3) Hanging flags and banners

Production of Mid-Autumn hanging flags and promotional banners. The hanging flags can be attached with the promotion of mooncake suppliers.

The banner promotes promotion themes related to the Mid-Autumn Festival.

By hanging flags and banners as the main decorations of Mid-Autumn Festival stores, customers must feel the festive atmosphere of the store.

4), wall posters, posters, and radio promotions

Wall posters mainly focus on Mid-Autumn Festival knowledge, special offers, and large-scale promotional activities, while poster broadcasts focus on mooncake specials, Mid-Autumn promotions, and brief Promote Mid-Autumn Festival knowledge.

7. Double Ninth Festival - the ninth day of the ninth lunar month

On the Double Ninth Festival, the main festival customs include: climbing mountains, admiring chrysanthemums, worshiping Guanyin, drinking chrysanthemum wine, eating Double Ninth Cake, etc. The demand for the Double Ninth Festival is not large, but due to the lack of promotional themes during the period, the Double Ninth Festival can be used as a mobile theme promotion. Related products include: mountain climbing supplies, chrysanthemum wine, Double Ninth Festival cakes, (chicken, eggs, pork, liquor and other supplies for worshiping Guanyin). Stores can use posters and radio broadcasts to promote the products and Double Ninth Festival knowledge launched by the store.

Atmosphere promotion time: the first day of September in the lunar calendar (9 days in advance) - the ninth day of the ninth lunar month (Double Ninth Festival)

8. Laba Festival - the eighth day of the twelfth lunar month

The custom of the Laba Festival is mainly to eat Laba porridge, which means to celebrate the harvest and the prosperity of the livestock. Laba Festival is a big festival in the north, but less important in the south. For the immigrant city of Shenzhen, we can do more publicity and launch Laba porridge in nearby stores where many northerners live. Promotional methods can include hand signs, posters, and broadcasts, and the content can include Laba porridge and its preparation method.

Note: Laba porridge is a sweet porridge cooked with glutinous rice, red dates, peanuts, chestnuts, longan, almonds, red beans, etc. It belongs to the same type of food as the "Eight Treasure Porridge" sold in shopping malls.

Atmosphere promotion time: the first day of the twelfth lunar month (8 days in advance) - the eighth day of the twelfth lunar month (Laba Festival)

3. Summary table of atmosphere promotion channels for traditional festival stores

p>

See "Store Atmosphere Promotion Plan - Traditional Festival"

Fruit Shop Christmas Activity Planning Book

An Activity Background

Another Beautiful Christmas is coming, and beautiful blessings from relatives, friends and family are coming from our ears or from afar.

Of course, there are many forms of blessing. Today, with the rapid development of information, there are even more choices: phone calls, messages, emails, and QQ.

However, the traditional blessing form of greeting cards and letters still has its unique meaning! Christmas card blessings still occupy a large proportion.

However, behind every exquisite greeting card is the consumption of high-quality wood.

A greeting card may not use much wood, but the wood required for millions of greeting cards is not a small amount.

According to statistics, the production of every 10,000 greeting cards consumes the equivalent of 12-year-old trees, and every 100,000 greeting cards consumes 5.5 cubic meters of wood. This is not a simple number.

Therefore, the activity of replacing greeting cards with fruits has now been held in major universities. Using fruits instead of greeting cards to convey green Christmas blessings not only eats green food and gets healthy, but also protects the environment and reduces the felling of trees.

2. Purpose of the activity

1. Send warm, green and environmentally friendly Christmas blessings to the students.

2. Reduce the circulation of greeting cards, thereby reducing the waste of paper and making some contribution to the protection of forest resources and water resources.

3. Take the opportunity to disseminate some knowledge of environmental data protection to today’s college students, and then expand it to society. Mobilize the enthusiasm of the whole society for environmental protection and advocate environmental protection for all.

4. The fruit greeting cards in the event are packaged using waste newspapers, etc. Therefore, the fruit greeting cards are combined with turning waste into treasure, truly responding to the theme of environmental protection and conservation.

5. Try to involve all environmental protection club members, learn from the experience of doing good club activities, strengthen internal communication, deepen friendship, and train new people.

6. Create a green image of environmental protection in the minds of students, so that everyone can have a clearer understanding of environmental protection and green environmental protection organizations. Lay the foundation for future activities with a larger scope and wider impact.

7. Strengthen the connections, cooperation and exchanges between environmental protection organizations in various districts and schools, and lay the foundation for future activities with a larger scope and wider impact. chu

Three activity themes:

Fruit Christmas, reduce calories and save trees

Four activity objects:

Teachers and students of participating schools

Five event locations;

On campus of each university participating in this event

Six event time:

December 10-- —December 24th

Seven activity processes

December 6th: The president will introduce the planning and specific situation of this event in a regular meeting, allowing all members to use their imagination. Using everyone's strength and collective wisdom in line with the principle of energy conservation and environmental protection, we use waste newspapers, plastic bags, films and other waste items to design fruit packaging samples, and select the most exquisite and environmentally friendly fruit packaging samples.

Then discuss the fruit types, prices and representative words.

December 7th-15th:

(1) Based on the selected fruit packaging samples, collect the required packaging materials for the smooth progress of the later fruit packaging work. Make a guarantee.

(2) Design a fruit warmth watch, then make and print it out. The content of the fruit warmth table includes basic information such as the name of the fruit sender and the fruit recipient, school, dormitory number, contact information, fruit type, blessing words, etc.

(3) Promote our fruit greeting card activities through campus radio, school newspapers, campus websites, display boards, posters, etc., so that students can understand our activities, thereby expanding the impact of the activities.

(4) Start accepting orders and payments when promoting again.

December 15th: Deadline for accepting off-campus orders, check the order form.

December 16th:

Send the compiled information to be sent to other schools to Jianggan and ask for a reply to confirm that the information has been sent successfully and accept subsequent registration work. .

December 21-22: Do a good job in purchasing fruits according to the order situation inside and outside the school.

December 23: Pack the fruits and assign people to deliver fruit greeting cards to ensure the smooth delivery of blessings.

December 24:

Officially deliver Christmas environmentally friendly green blessings. While sending blessings, introduce the significance of our event to the recipients

, strengthen the publicity of environmental protection. and collect feedback from those who have been blessed.

After the delivery is completed, check the delivery status and make up for the missing items in a timely manner. If the delivery is really undeliverable, the fee will be refunded.

After December 25th

Each person will write a summary of the activities.

8 budget funds:

5 pieces of cardboard 2 yuan each ***10

9 fruit plan: (5 yuan each)

Single pairing plan

1. Navel orange, apple, Christmas Eve, give orange meaning

2. Navel orange, navel orange, orange heart and orange feeling

3. Dragon fruit is fiery red

4 Banana, give up your reserve and accept my tenderness

Nine activities to note

1. Ensure credibility and efficiency.

2. The information must be collected accurately and the handwriting must be clear to avoid misreading the information and preventing the blessing from being delivered.

3. The recipient of the greeting card must sign for it in person.

4. Since cross-province and cross-school operations are more difficult and risky, attention should be paid to timely exchange of information to ensure the smooth progress of the activities.