Registered trademarks are protected by national law, and the pattern of the trademark cannot be modified. If you modify it and use it, you need to apply again; the logo mark is not protected by law and can be modified at will, but it may cause infringement.

1. Registered trademarks, icons, and trademarks are distinctive signs that identify a certain product, service, or a specific individual or enterprise related to it. Graphic_ is often used to indicate that a trademark is registered and protected by law.

Benefits of registration

1. It is convenient for consumers to recognize the brand and shop.

2. The trademark registrant has the exclusive right to use the trademark and is protected by law.

3. Through trademark registration, you can create a brand and occupy the market first.

4. A trademark is an intangible asset and its value can be evaluated.

5. Trademarks can be transferred, licensed to others, or pledged to realize their value.

6. Trademark is also a necessary condition for quality inspection, health inspection, bar code, etc.

7. Local industrial and commercial bureaus at all levels supervise the quality of goods and services through the management of trademarks

2. Logos have the characteristics of identification, leadership, unity, connotation, and innovation.

Logo is the core of corporate visual communication elements and the leading force for corporate information dissemination. In the visual identification system, the shape, color and application method of the logo directly determine the form of other identification elements. The establishment of elements is centered around the logo. The leadership position of the logo is a concentrated expression of the company's business philosophy and activities, which runs through all business activities of the company and has an authoritative leadership role.

The logo represents the company's business philosophy, cultural characteristics, and value orientation, reflects the company's industrial characteristics and business ideas, and is a specific symbol of the corporate spirit. The public's recognition of a company's logo is equivalent to its recognition of the company. The logo cannot be divorced from the actual situation of the company. It goes against the purpose of the company and only does superficial work. It loses the meaning of the logo itself and even has a negative impact on the corporate image.

With the operation of enterprises and the continuous dissemination of corporate information, the connotations represented by logos are becoming increasingly rich. The business activities, advertising, cultural construction, and public welfare activities of enterprises will be accepted by the public, and through the use of logo symbols The memory is engraved in the mind. Over time, when the public sees the logo again, they will think of the products they have purchased and the services they have received, thus connecting the company with the public and becoming a bridge between the company and the audience. After the logo is determined, it is not static. With the changes of the times, the evolution of historical trends, and changes in social background, the original logo can no longer fully express the company's own situation, scale, industry attributes, business scope, etc.