Hello, according to the "Shanghai Famous Brand Management Measures", enterprises and projects applying for Shanghai Famous Brand should meet the following basic requirements:

1. Comply with relevant national laws, regulations and relevant policies. , registered with the city’s industrial and commercial authorities, and has independent legal person status;

2. The applied brand has been registered by the industrial and commercial department;

3. Its applied items have reached the advanced level in the same industry and have A certain degree of popularity and satisfaction;

4. Pay attention to independent innovation of applied projects and have strong core competitiveness;

5. Have established a complete and effective management system , standard system and safety guarantee system;

6. Pay attention to the famous brand strategy, the comprehensive performance is in the leading position in the industry, and has strong development potential;

7. Have social responsibility and pay attention to Build corporate culture and have a good social image.

Anyone who has any of the following circumstances will not be recommended:

1. Those who do not have their own brands but use foreign (overseas) trademarks;

2 . Within two years, the applied project failed to pass the quality supervision and inspection at or above the provincial level;

3. The applied project should have obtained administrative license or compulsory certification but failed to obtain it;

4. Two Within the year, a major quality and safety accident occurred, or there were major complaints or exposure incidents, which were verified to be true;

5. The Shanghai Famous Brand title was revoked within two years;

6. Serious violations of laws and regulations within two years.

Application conditions

Enterprises applying for Shanghai famous brands should meet the following business requirements at the same time (the data can include brand-related enterprises):

1. Before applying for a product category enterprise The total sales revenue for a year (based on the audited financial statement data of the reporting enterprise for the previous year) is not less than 150 million yuan (for medium and low-voltage power cable product manufacturing enterprises, not less than 500 million yuan); for service-category reporting enterprises, the total sales revenue is not less than 150 million yuan. 50 million yuan.

2. The main operating conditions of the applying enterprise are in good condition and should be profitable in the past three years (policy-related losses require certification from the relevant industry authorities).

3. The sales amount of the declared product in the previous year accounts for no less than 30% of the total sales revenue of the reporting enterprise in the same year, or the annual sales volume of the declared product of a single type must reach more than 100 million yuan; the business of the declared service project The income shall not be less than 30% of the total business income of the reporting enterprise (except for special business services).

4. The total sales revenue (main business revenue), technical level, product sales revenue/service operating revenue, product/service quality level and other relevant indicators of the reporting company in the previous year should be at This city is at the forefront of the same industry and serves as an industry benchmark.

Procedure for application:

First, apply by yourself;

Second, find a Beidou agent to apply for application

Procedure for application by yourself:

(1). Declaration of famous brand products and preliminary review by departments

1. Any enterprise that meets the basic conditions for Shanghai famous brand products can apply to its competent department or the local quality and technical supervision department and other reporting departments;

2. When applying, enterprises should fill in the relevant famous brand application forms according to the application requirements, and provide relevant information on the declared products and enterprises as required, and submit them to the application department together;

3. The application department shall conduct a qualification review of the applied products based on the basic conditions. After passing the preliminary review, the application materials shall be submitted to the Municipal Famous Brand Office.

(2). Recommendation review of famous brand products

1. After receiving the application materials, the Municipal Famous Brand Office should organize a preliminary review and evaluation of the applied products within the specified period. After passing the application, they will be transferred to each product professional group for further evaluation;

2. The product professional group is entrusted by the Municipal Famous Brand Office to organize experts to conduct a comprehensive evaluation of the enterprise within the specified period and in accordance with the relevant evaluation rules. After passing the evaluation, the evaluation conclusion and application materials will be submitted to the Municipal Famous Brand Office;

3 ． After receiving the review materials from each product professional group, the Municipal Famous Brand Office proposes a pre-recommended list of Shanghai famous brand products based on relevant evaluation methods, and organizes a comprehensive market assessment. After comprehensive evaluation, the Municipal Famous Brand Office draws up a recommended list of Shanghai famous brand products and submits it to Shanghai It was reviewed and approved by the plenary meeting of the Municipal Famous Brand Product Recommendation Committee.