Nokia-Finland
Founded in 1928, Motorola is one of the Fortune 1 companies in the world and a leader in the global communication industry. Provide customers with seamless mobile communication products and solutions. The business scope covers broadband communication, embedded systems and wireless networks. Whether at home, in the car, in the office or anywhere else, seamless mobile communication allows you to contact people, things and information you want to contact anytime and anywhere.
Seamless mobile communication maximizes the power of technology convergence, making communication smarter, faster, more flexible and lower in cost. Motorola's sales in 25 were $36.8 billion. The current chairman and CEO of the company is Edward Zander.
Motorola has four business groups, namely, Mobile Terminal Division, Network Division, Government and Enterprise Mobile Solutions Division and Broadband Networking Division.
In Finland, the hometown of Nokia, the world's largest mobile phone manufacturer, the popularity of mobile phones can be compared with the famous sauna. Strolling through the streets of Helsinki, Finland, you can even see many children holding mobile phones in their hands. According to the survey, more than half of Finns have a mobile phone penetration rate as high as 58%, ranking first in the world. However, this does not mean that the market is saturated. Mr. Joma Ollila, CEO of Nokia, predicted that the mobile phone ownership rate in Finland will reach 1% in the next five years.
it is precisely because Nokia has adopted a new corporate strategy focusing on mobile phones that it has achieved today's impressive performance. According to the latest ranking of new york stock market, Nokia has ranked 22nd among the world's largest companies, with a market value of more than $1 billion. According to an evaluation by an international brand consulting company, Nokia's brand value has jumped to the 11th place in the world, ranking first in the world mobile communication industry. In fact, just as General Motors represents the United States, Nokia represents Finland, which is the industrial driving force for Finland to become more prosperous. While most of Finland's major industrial sectors are in recession and shrinking this year, the output value of its telecommunications equipment has increased by 81%. The output value of Nokia accounts for 3% of Finland's gross national product. No wonder the Finnish Prime Minister called Nokia the third leg of the Finnish economy. Praise it for turning a small country once dominated by forests into a "post-industrial information society".
Only 2 years ago, Nokia was just a group company that produced rubber shoes, tires, paper and electronic products. It is precisely by accurately predicting and grasping the future development trend that it has achieved an annual growth rate of more than 3% and gradually developed into a high-tech star enterprise leading the world mobile communication trend.
Nokia was founded in 1865 in an industrial town 1 miles north of Helsinki. The company produced almost all products from paper making, property management, rubber, machinery, cables and so on in different periods, so that many Finns still associate Nokia's name with rubber cotton boots worn as children.
how did a forest industry enterprise from a small Nordic country with a population of 5 million become a multinational company that is one of the three largest communication equipment manufacturers in the world today? Nokia believes that the secret of success lies in keeping abreast of the changing trend of the market, adjusting the company's development strategy in time, seizing the opportunity, making decisive changes and always being one step ahead.
in recent decades, Nokia has seized two important opportunities to adjust its industrial focus. For the first time in 196, Nokia, which has developed into a comprehensive production enterprise such as paper, rubber and cable, set up an electronic department in the cable factory, with light and electricity transmission as its development core. At that time, semi-conductive technology was moving from laboratory to industrialization. For all enterprises, learning and learning these new technologies must start from scratch. Today's Nokia is thus the foundation stone.
the most crucial change happened in 1992, when Nokia had changed from a traditional industry such as paper, rubber and cable to a high-tech group company dealing in computers, consumer electronics and telecommunications products. However, at the beginning of the company's transformation, there was a loss in the economy. The new president, Yoma Ollila, loudly put forward: "The future will belong to the communication era, and Nokia will become a worldwide telecommunications company." As soon as the CEO took office, he launched a new strategy of professional development centered on mobile phones. Paper-making, tires, cables, household electronics and other businesses will be reduced to a minimum, or sold, or go out independently, or even reluctantly cut off the TV production business with one of the largest TV manufacturers in Europe, and concentrate 9% of the funds and manpower to strengthen the research and development of mobile communication equipment and multimedia technology. Nokia's decision makers seized this excellent opportunity with their keen grasp of the development trend of the mobile communication industry. While other companies are still strengthening the research of analog technology, Nokia's easy-to-use digital mobile phone is ready to go. These phones are specially processed and can be applied to different frequencies and standards around the world. Just at this time, as Nokia expected, the demand for mobile phones in the world has entered a period of rapid growth, and Nokia, which has already made full preparations for this, has achieved a leap.
before p>1992, communication was only one of 13 diversified business projects of Nokia, accounting for about 15% of the total turnover. In the first half of this year, more than 9% of Nokia's sales of $8.647 billion came from communications. At present, Nokia's share in the global mobile communication market is close to 3%, and it has become the world's largest mobile phone manufacturer.
If Nokia has made a leap by seizing the opportunity and taking the road of specialization, its keen grasp of the market makes it always stand at the forefront of the industry to drive the development of the whole industry, thus guiding the market. Nokia believes that the market can't wait. How to fill the market gap or make a small market bigger depends on how you find and master the breakthrough point of leading technology. Although Nokia has always had the advantage of leading technology, it pays more attention to the practical application of technology, and believes that if technology cannot be extended to suitable applications and bring value to mankind, it will not form market needs. Therefore, the conception of new products originates from the needs, expectations and dreams of consumers, and detailed market analysis and careful classification of users are the most critical prerequisites.
Nokia's market segmentation strategy makes it the first to break the industry rule of releasing a new product every two years, instead of releasing a new product on average for more than a month. While optimizing the basic functions, its series of mobile phones focus on continuous innovation from a small point of view, filling one market gap after another. For example, Nokia 511 was deeply loved by young people as soon as it entered the China market. They pay attention to practicality and quality, and pursue fashion and individuality, but they don't have much money in their pockets, so they don't require more business functions. In view of this consumer group, Nokia launched an innovative "free-to-change" color shell, and formulated the corresponding low-price strategy. In this way, Nokia took the lead in the market and set off a wave of mobile phone sales.
Nokia is not only good at discovering the combination of technology and the current market, but also can create the market and guide the market to change to its technology when its technology is ahead of the market, thus opening up a brand-new growth space. For example, the revolutionary Nokia 711 Media Phone was born, which is to transform hundreds of millions of Internet users and mobile phone users into media phone users that did not exist before. Why does Nokia firmly believe that this transformation will succeed? This is because it has already seen that this new technology will bring great use value and value-added services to users. Just as why is mobile communication important? Because it can bring freedom of communication to everyone, and this is its value.
"The future is wireless, and people need to get rid of the entanglement of various wires and realize real mobile communication, which will give people in a mobile environment unprecedented freedom and convenience." This sentence by Yoma Ollila reveals the fundamental reason why Nokia is committed to creating a mobile information society-"people-oriented technology".
appendix: the development history of Nokia (from paper mill to mobile communication giant)
in p>1865, Frederik Finn Paper Mill
In p>1922, Finland Rubber Factory, a close neighbor of Nokia, which produced high leather shoes and tires, merged with Finland Cable Factory, which manufactured power telephone cables.
in p>1967, Nokia and the merged Finnish rubber cable factory joined forces to form the Nokia Group. The group has invested heavily in the electronics industry.
Ollila took charge of Nokia in p>1992. He put the company's business focus on the telecommunications industry and promoted the production of GSM standard telephones.
in p>1994, Nokia was listed on the new york Stock Exchange.
In p>1996, Nokia auctioned cable and color TV production business, and made rapid development in the field of mobile communication.
in p>1998, it produced the 1 millionth mobile phone and became the largest mobile phone manufacturer in the world.
The Legend of Finland-Nokia (pictured)-
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