Since the establishment of the trade union organization in Guangzhou Nanyang Electric Appliance Factory 1950, the trade union has led workers to actively participate in production management, and Nanyang Electric Appliance Factory has become the vanguard in various activities guided by the state. By activating enterprises, the workers' sense of ownership has been condensed, which has created conditions for the socialist transformation and construction of Nanyang Electric Appliance Factory, and gradually cultivated the pioneering spirit of "Nanyang Electric Appliance" in the development of enterprises, thus making Nanyang Electric Appliance Factory among the best in the same industry in the province. However, the concept of corporate culture was formally introduced in 1994. 1994, China Entrepreneur Management Association and China Entrepreneur Association held the' 94 China Enterprise CI Strategy Promotion Seminar in Shenzhen, aiming at strengthening enterprise self-construction, facing the increasingly fierce market competition and connecting with the world economy, and pushing the hot topic of enterprise reform and opening up: "CI"-corporate image strategy to the whole country. This year, the output value of Nanyang factory exceeded 1 100 million yuan for the first time, reaching1.1.700 million yuan, up more than 30% year-on-year, but the profit was the same as last year. Moreover, in the past few years, although the output value and sales maintained high growth, profits declined, and enterprises had to deepen reform to find a way out. Introducing "CI" is an important topic in the reform of Nanyang factory.

After discussion and decision by the leading group, in addition to implementing the reform measures such as "optimizing the combination", formulating the basic efficiency wage distribution plan, focusing on cultivating talents to break the seniority and break the rice bowl, we will also strive to enhance the corporate image in terms of taste and formulate unified conceptual designs such as factory flag, logos, factory songs, corporate slogans, uniforms, business cards, product samples and stationery. In order to improve employees' work skills and centripetal force, various technical training courses, labor competitions, tourism, cultural performances, etc. It is often carried out, emphasizing the concept of "people-oriented", and carrying out the "one star per week" (praising one employee every week) publicity column to encourage employees to be positive, have a sense of identity, belonging and team spirit of starting a business together.

Due to the internal reasons such as the continuous reform and transformation of state-owned enterprises, some visual image cultures have not been fully implemented, but talent training has become the driving mechanism for enterprise development. With the revolution of corporate culture, Nanyang Factory has trained a group of skilled employees represented by Liu Tieer, whom the Propaganda Department of Guangzhou Municipal Committee called "Top Ten Outstanding Workers in China" and "National Model Worker", engineers and technicians represented by Zhang Demin, who won the "Golden Top Award for Science and Technology in Guangzhou", and members of corporate leadership represented by Li, who have integrated into the company's production and operation with brand-new management thinking and contingency decision-making ability.

Over the past 60 years, the cultural life of Nanyang workers has been rich and colorful, and they have reached a certain artistic level in painting, calligraphy, chess, singing and dancing. They have also won many honors in their foreign activities, some of them have been awarded by provincial and municipal Federation of Trade Unions, and some have been rated as excellent correspondents of the "Three Conferences" (Guangzhou Federation of Industry, Guangzhou Federation of Enterprises and Guangzhou Entrepreneur Association). Some of his works were selected for exhibition and publication in provinces and cities, and the cartoon "Socialist Concept of Honor and Disgrace" was collected by Haizhu District Commission for Discipline Inspection, which was designated as a publicity and education base by the Municipal Commission for Discipline Inspection in 2008. As cultural activities to carry out discipline education, some of them are among the best in the city's cultural and sports competitions ... These have become the best welfare for the continuous improvement of the popularity of Nanyang Electric Appliances.

The brand culture strategy of "Nanyang Electric Appliance" is: 1997, dozens of series of products such as "N" brand complete sets of high and low voltage electrical appliances, automatic control devices and high and low voltage electrical components were recognized as "Guangzhou famous brand products"; Nanyang Factory was recognized as "Guangzhou High-tech Enterprise" on 1998, and was recognized as "Municipal Technology Center" by the Municipal Economic Commission for the first time in the same industry in the city.

Taking the above identification as an opportunity, Nanyang Factory declared Nanyang "N brand" trademark as "Guangzhou famous trademark" and obtained the identification in that year. At that time, the famous trademark award ceremony was held at the "Brilliant Mileage" large-scale literary evening hosted by Guangzhou Friendship Theatre, Guangzhou Municipal Government, Guangzhou Industrial and Commercial Bureau and Guangzhou TV Station. At the meeting, Zhang Cheng, deputy director, accepted the award on behalf of Nanyang Factory, which made "Nanyang Electric Appliances" shine brilliantly in the news media. At that time, many enterprises didn't have strong brand awareness, and it was really commendable for Nanyang Electric to have this kind of advanced awareness. Nanyang Electric's advanced concept from brand development to brand management was already leading in the same industry in the city at that time. Ten years of "N brand" famous trademark has established the leading position of "Nanyang Electric Appliance" brand for many important projects at home and abroad.

In 2005, with Guangzhou Nanyang Electric Appliance Co., Ltd. as the core, Guangzhou Nanyang Industry and Trade Corporation Guangzhou Electric Appliance Industry Co., Ltd., Guangzhou Import Equipment and Electrical Accessories Center, TCL Nanyang Electric Appliance (Guangzhou) Co., Ltd. and other wholly-owned enterprises. , which is jointly established by N-brand products as the leading company. The annual sales amounted to more than 200 million yuan, and the "N brand" trademark was recognized as "Guangdong famous trademark" this year. In 2006, it was awarded the title of "Guangzhou Competitive Enterprise", and the enterprise developed steadily.

Guangzhou Nanyang Electric Appliance Co., Ltd. has always been one of the pillar enterprises in Guangdong's electrical appliance industry. At present, it is the executive director unit of provincial and municipal machinery industry associations, electrical appliance industry associations, and Hehe City's "Three Meetings", and the vice president unit of the Municipal Machinery Industry Association. "Nanyang Electric Appliances" is forging a brand-new corporate image with its corporate culture strategy in the new round of ideological emancipation, and striding forward on a broader development road.