Legal analysis: For improper use of trademark rights, you can negotiate with the other party or file a platform complaint. If there is no platform for management, you can make a complaint to the industrial and commercial department. For stores operating online, the holder of improper use of trademark rights must provide their own business license, trademark registration certificate, and original ID card photo; and provide the store name or product name of the person being reported and related links, and then report to the platform’s complaint channel. Generally, the report will be verified and processed within 3 working days after receiving it, and a reply will be given in the form of email or in-site letter. If a seller improperly uses other people's trademarks in the products he publishes, the relevant products will be removed from the shelves. An appeal can be made within 2 working days after receiving the report. If there is no appeal, the relevant products should be modified in time. A report by the same right holder to the same seller within three days will be regarded as one report. Improper use of other people's rights refers to the following behaviors of users: (1) The seller improperly uses other people's trademark rights, copyrights and other rights in the product information published or the store name and domain name used; (2) The seller is suspected of selling goods. Improper use of other people’s trademark rights, copyrights, patents and other rights; (3) The product information published by the seller or other information used (such as the Clothing Alliance certification logo, etc.) causes confusion, misunderstanding, or unfair competition among consumers. .

(1) Unauthorized use of logos that are identical or similar to others’ product names, packaging, decoration, etc. that have a certain influence;

(2) Unauthorized use of other people’s enterprise names that have a certain influence ( Including abbreviation, font size, etc.), social organization name (including abbreviation, etc.), name (including pen name, stage name, translated name, etc.);

(3) Unauthorized use of the main part of the domain name and website name that has certain influence on others , web pages, etc.;

(4) Other confusing behavior that can lead people to mistake it for someone else’s product or have a specific connection with someone else’s product.