Common means: publicity 100% successful registration +3 months to get the trademark registration certificate.

Secret: False propaganda is not reliable

In the process of registering a trademark, enterprises are most worried about whether the trademark can be registered successfully. Some unscrupulous agency companies have mastered the psychology of these enterprises, and take 100% successful registration and three-month successful trademark registration as publicity points to attract customers. In fact, this is impossible.

Formal and responsible trademark agencies will make approximate inquiries about trademarks before applying for registration to reduce the risk of trademark registration failure. However, due to the blind period of trademark inquiry and the subjectivity of trademark examiner's approximate judgment, even if a trademark is inquired approximately, there is a risk of registration failure, so the success of 100% registration is unreliable.

In addition, the average period of trademark registration review is 10 month. Besides, there are links such as preliminary examination announcement period and registration announcement period. The propaganda that you can get the registration certificate in just a few months is bound to be false.

Deception 2: Break through the reserve price

Common means: 0 agency fee+ultra-low price

Secret: only collect money and do nothing, and add too many items after sale, which is called breaking the low price, but it lacks integrity.

Many people think that the agency fee of about 2000 yuan is too high, but apart from the registration fee stipulated by the Trademark Office, the labor cost and material cost of trademark registration agents are very small, not to mention the registration period of at least one and a half years, which increases the time cost of agents.

Therefore, if the agency fee of a trademark agency is particularly low, it is necessary to choose carefully. Some unscrupulous trademark agencies promise to pay 0 agency fees or attract customers at an ultra-low price obviously lower than the market price, but in the later period, there are often phenomena of only collecting money and not doing things, or endlessly increasing the price of projects.

Deception 3: next to famous brands

Common means: it is known as the designated agency of the Trademark Office, and the internal relations are convenient.

Secret: climbing relatives, being close to famous brands, having connections, exaggerating too much is forgery.

Some trademark agencies claim to be the designated agencies of the State Trademark Office when handling trademark registration business for customers, so as to increase the trust of customers. But in fact, as early as 2003, the State Council issued the Decision on Cancelling the Second Batch of Administrative Examination and Approval Items and Changing the Management Mode of a Batch of Administrative Examination and Approval Items, which cancelled the administrative examination and approval of trademark agency and trademark agent qualifications. Since then, there is no designated relationship between the Trademark Office and the trademark agency. After that, with? Trademark office designated agency? It is illegal to advertise in the name of unfair competition.

Deception 4: Call the company before people, and call the small workshop after people.

Common means: simple process, high efficiency+never contacting customers actively+no follow-up service.

Secret: operating without a license, forging legal documents and disappearing out of thin air are their specialties!

At present, there is no requirement for the registered capital of trademark agencies in China, and some unscrupulous businessmen take advantage of this to set up companies without scale, experience and professional knowledge? Three no? Small trademark agency workshops, which publicize themselves as regular trademark agency companies, are actually mostly unlicensed and unable to handle trademark registration business for customers. They transfer their business to a regular trademark agency to earn the difference, only collect money and do nothing, forge legal documents, and even disappear overnight. There is no follow-up service for such a hammer sale.

Generally speaking, a formal trademark agency needs to put on record on the website of the Trademark Office of the State Administration for Industry and Commerce, and verify the business license and other documents and qualifications.

In addition, although the trademark registration cycle is very long, in one to two years, the trademark application will go through a series of processes, such as formal examination, acceptance, substantive examination, and preliminary examination announcement. Professional and responsible trademark agencies will contact customers from time to time to inform the trademark registration process. If the entrusted trademark agency never contacts the client actively, the client will be wary.