For demanders, they can obtain their own trademarks through trademark registration and trademark transfer. Why is the frequency of obtaining trademarks through the latter much higher than the former in the actual market?
Why is the demand for trademark transfer far greater than trademark registration? What are the benefits of trademark transfer?
First, the length of time
Trademark registration partners know that the time from filing an application to obtaining the trademark registration certificate is about 12 to 18 months after successful trademark registration. ; If the trademark has similar problems, the time can be extended. The time for trademark transfer is only six to ten months.
Second, success rate
Due to the cumbersome steps of trademark registration, it also represents the difficulty of registration. The success rate of trademark registration in my country is less than 40%, but the success rate of trademark transfer is different. As long as there are no disputes or other issues during the process, the transfer can be handled.
Third, the choice of time
In ancient times, there was a saying that "those who delay the opportunity to fight will be killed." This illustrates the importance of time, and through transfer behavior, those in need can Get the brand in the fastest time and enter the market.
Fourth, added value
Generally speaking, the transferred trademark already exists in the market, which means there are some potential users. Once a trademark is acquired through transfer, it is easier to develop than a completely new brand.
It can be seen from the above four points that trademark transfer satisfies most of the "intangible requirements" in the market to a certain extent, so this state of satisfying needs will naturally be welcomed by trademark demanders. Understanding the contents of trademark transfer in advance will provide a good foundation for the development of your company. Of course, when looking for a trademark agency, you must make plans and arrangements in advance to avoid rights disputes. For details of trademark transfer agency, please consult Bajie Intellectual Property Trademark Transfer Network!