The current representative cross-border e-commerce platforms include Alibaba’s Tmall Global, AliExpress, eBay, Amazon, JD Global Shopping and Global Sales, NetEase Kaola Overseas Shopping, E&I, and Cross-border Tong. Etc.; each of these mainstream platforms has its own characteristics, so you can choose based on your personal circumstances!

1. AliExpress - Newbie?

On April 10, as one of the most important carriers of Alibaba’s globalization, AliExpress announced that its overseas shopping There are more than 100 million households. These buyers are located in 220 countries around the world, covering 18 languages, and wireless sales account for as high as 59.3%. At the same time, AliExpress officials also disclosed a set of interesting numbers. Among these 100 million buyers, women and young people aged 25-34 have become the main force of overseas hand-picking parties. Among more than 220 countries, Russia, Spain, Israel, France and other countries have the highest purchasing power.

Novice sellers can choose a platform to make a single breakthrough, and then consider multi-platform operations after development. In order to open up sales and gain more exposure opportunities, many cross-border sellers often choose to cast a wide net and enter a large number of various platforms.

However, this seems unrealistic for sellers with limited resources or junior sellers. Junior sellers often have the simple idea that as long as they open all stores on mainstream cross-border e-commerce platforms, they will have the greatest opportunities and the greatest profits. In fact, focusing is always more efficient than casting a wide net, because junior sellers have limited experience, resources, and energy.

In short, the AliExpress platform is suitable for entry-level sellers, especially sellers whose product features are in line with emerging markets. The products are cost-effective and have supply chain advantages. For sellers seeking price advantages, it is best to go directly to the supplier. Take goods for sale.

2. Amazon Amazon - brand dominance?

As the originator of global e-commerce, Amazon has a huge influence on the entire world. The first export cross-border e-commerce platform that Chinese foreign traders come into contact with is Amazon, and its main markets are in the United States and Canada.

If you are making products or brands and want to sell directly, you can use the Amazon platform. Amazon has a relatively high threshold for entry. As long as you have a trademark, guaranteed product quality, and a good target market, then entering the cross-border e-commerce market through Amazon is undoubtedly one of the best ways.

If you choose Amazon, it is best to have better supplier cooperation resources. Supplier quality needs to be very stable, and it is best to have strong R&D capabilities. In addition, it is recommended that novices who are preparing to enter the industry receive professional training and learn more about store opening policies and knowledge.

For Amazon stores, traffic is the key. Amazon traffic is mainly divided into two categories: internal traffic and external traffic, similar to Taobao in China. At the same time, we should pay attention to the marketing of SNS communities, and marketing methods such as soft articles are also more effective.

3. eBay - similar to domestic Taobao?

As an international retail cross-border e-commerce platform, eBay is like domestic Taobao. Compared with Amazon, eBay's store operation is not complicated. It is free to open a store, the threshold is low, and more procedures and things are required. However, the platform rules are biased towards buyers and sellers, and are more biased towards buyers.

The eBay operation is relatively simple, the investment is not large, and it is suitable for people with certain foreign trade resources. It is free to open a store, but there will be a fee for putting products on the shelves. In the beginning, you have to accumulate credibility through auctions, and the order cycle is relatively long. Complaints are the most troublesome thing, so the quality must pass the test.

If you are a trader and make money from the price difference of products, then AliExpress and eBay are good choices. You can wholesale products at low prices and then sell them on the platform to earn money. Take the difference.

4. Wish - mobile platform?

Wish is the main app-based cross-border e-commerce platform. Its main feature is high quality and low price. Many products, such as jewelry, mobile phones, Clothing, etc. are all shipped from China. Although the price is low, the quality of the product is also guaranteed with Wish's unique recommendation method. It can use intelligent push technology to directly push products that each buyer likes, and adopt precision marketing to attract a large number of customers.

For small and medium-sized sellers, the success of Wish has made everyone understand the true potential of the mobile Internet. Now AliExpress, Amazon and other platforms have also launched mobile APPs.

However, Wish prefers to trust its customers, so sellers suffer more in return disputes.