Company logo (also including trademark),

is the basic element of visual identification expressed in patterns,

it is the same as the company name - expressed in words. The identification elements are complementary to each other.

Although the information conveyed by patterns and words are both persuasive, their nature is different and the angle of expression is also different. Patterns and colors should have the same impact on people as words and numbers. In other words, patterns and colors move consumers in different ways of expression and have another kind of appeal.

When designing a company logo, you must pay attention to the following points: 1. Use patterns and colors to reflect the company's philosophy

In visual identity, corporate logos occupy a very important position. The corporate logo should be a symbol of the corporate philosophy, characteristics and culture. Therefore, the corporate logo must reflect this spirit and cannot be understood as just a simple pattern. Just imagine, a national flag made of just a simple cloth can inspire the recognition of the whole people and are willing to risk their lives to protect it. Doesn’t this mean that the patterns in the national flag reflect the greatness and inviolability of the motherland? ? ! The significance of the logo goes without saying.

So, no matter what pattern and color the corporate logo is, it actually has a specific meaning and representativeness. It embodies many meanings and contents that companies cannot express in words and languages. 2. It should be vivid and memorable.

When you walk into a room and there is a mark painted on the door, people immediately think of the danger of electric shock and are afraid to go in. Drivers on the highway can quickly identify traffic signs because these signs have no words, only patterns and colors. For example, if you want to tell the driver that there is a restaurant on the roadside, you don't need to explain it in words, but use a spoon or a fork to represent it, so that people can understand it at a glance.

The design of the corporate logo must be vivid and memorable. For example, the logo of Shanghai No. 1 Department Store is a white "1" in a green circle.

This simple logo illustrates the following points: (1) It represents Shanghai No. 1 Department Store. (2), a tall building representing Shanghai’s “hundred”. (3) Green symbolizes life and hope, making it clear to people and unforgettable. 3. It should reflect the independence of the enterprise

In other words, it should be able to attract people's attention quickly among many signs.

So, logo design is a very hard and creative work.

Anyone who visits the CP Group headquarters in Bangkok, Thailand, can see the unique logo of the CP Group everywhere.

Their company is also printed on the business cards of employees. logo.

The design of the corporate logo is simple and unique: a box and a circle set together (you can see this logo in the CCTV "Zhengda Variety Show" program). If no one makes a special Editor, people may not be able to see its profound connotation.

Our policies at CP Group are strict and cannot be modified at will. But there is a "ring" inside the square frame

This ring signifies that we must have some kind of "flexibility" when implementing policies

There is no flexibility, fixed Policies are also poorly implemented. Square and circle combined. Only then can policies be truly implemented. “When doing business, CP Group pays special attention to the organic combination of square and circle. Whether we are negotiating with cooperating countries and enterprises, or executing plans within the enterprise, handling personnel relations, etc., we pay attention to the combination of "square" and "circle", the combination of policy firmness and execution flexibility. Only in this way can our career develop, in the words of the business world, so that business can survive. ”

From this point of view, the logo of CP Group does have profound connotations. As a corporate logo, it not only has a unique image, is easy to identify and remember. More importantly, the logo of CP Group can accurately It reflects the corporate philosophy of the Chia Tai Group, and at the same time, it seems that we can understand the reason why the Chia Tai Group is what it is today.