Trademark is equivalent to brand. For many people, the two may be confusing. Most people think that brand is trademark and trademark is brand. Ask specifically about the difference between the two. If so, you won’t know anything. In fact, the two are completely different concepts and fundamentally different.

The definitions of trademarks and brands are different

As the saying goes, laymen see the excitement, and insiders see the door. First, let’s look at the definitions of both. A trademark is used to distinguish the source of goods or services and is composed of words, graphics, letters, numbers, three-dimensional logos, sounds, colors or a combination of the above elements; while a brand is people’s recognition of a company, its products, after-sales services, and cultural value. A kind of evaluation and recognition is a kind of trust.

To put it simply, the difference between a brand and a trademark is that a registered trademark is a legal concept, while a brand is a market concept. A brand may register multiple trademarks in several categories, and a registered trademark can only be called a brand after it is promoted to the market.

The sources of the two are different

A trademark is a sign used to identify the source of goods or services. It enjoys exclusive rights after being approved and registered by the State Trademark Administration; a brand is a market-oriented name , whose value comes from the trust of consumers. Registered trademarks come from the registration certificate approved by the National Trademark Office, and brands are corporate reputation, corporate culture and market feedback, which are derived from consumer recognition.

The acquisition process is different

The difference between a brand and a trademark actually includes a different acquisition process.

There are two ways to obtain a registered trademark. First, the applicant prepares and submits trademark registration application documents and applies for trademark registration through the State Trademark Administration. After three stages: formal examination, substantive examination and announcement, On the premise of complying with the relevant provisions of the "Trademark Law", the registration is approved and a trademark registration certificate is issued; if you don't want to wait one to two years, you can log in to Chigo.com to obtain the trademark through transfer or licensing and quickly obtain registration. trademark.

As for the brand, as mentioned above, it is a market concept and cannot be achieved overnight. It requires long-term efforts and precipitation of the enterprise, from the overall strategic planning of the brand, the determination of core concepts, brand scenarios, and brand operations. , advertising promotion and a series of business activities to gain consumer recognition of the brand.

Brands and trademarks have different functions

A registered trademark is the legal protection of the brand, and the brand is the extension of reputation after the registered trademark is promoted externally. The main difference between them is that a trademark is a symbol of the source of goods or services, and a brand is the spiritual culture of an enterprise. Trademarks are the protection of legal rights and interests at the beginning of the birth of a brand, while brands meet the needs of consumers through their added value such as function, value, and reputation. Trademarks and brands are closely related.

In fact, the two have completely different meanings. Trademarks are an effective way to protect brands. Although brands and trademarks are often said to mean the same thing, in fact they are very different.