1. Patek Philippe: the symbol of nobility

The factory was established in 1839. The average retail price of the watch reaches US$13,000 to US$20,000. The company is one of the only remaining truly independent watchmakers in Switzerland. It produces its own watches from beginning to end. It takes 10 years to train a PATEK PHILIPPE watchmaker.

Who will accompany you for 24 hours, nobility, watch enthusiasts? The symbol of nobility is owning a Patek Philippe watch. The noble artistic realm and expensive production materials shape Patek Philippe's enduring brand effect. Not long ago, Patek Philippe once again set a new world auction record for antique watches. A watch customized for an American banker in 1933 was sold for US$11 million. This watch has 24 functions. It took 3 years to design and another 5 years to make. A watch has been produced for 8 years. What a sense of quality. With this strong awareness, in the more than a century and a half since its establishment, the total output has been only about 600,000. What is commendable is that Patek Philippe will never make one indiscriminately just because it is popular in the market. The factory has a confidential workshop and has maintained a tradition for more than a hundred years, that is, only one product is hand-made every year, and its price is about 30 million yuan. Anyone who wants to get this watch has to wait patiently for at least 8 to 10 years. I would like to ask, will the price of such a product drop?

2. Audemars Pigeut: Adhering to a century-old tradition

In 1875, two young talents, JulesLouis Audemars and Edward Auguste piguet, worked together to create a brand in Switzerland, the birthplace of watchmaking art. A brilliant career in watch manufacturing, the "Audemars Biguet & Cie" Audemars Piguet watch factory was officially registered in 1881. Since then, a classic legend has unfolded in the international watch industry.

Audemars and Piguet, the founders of Audemars Piguet, have always been devoted to the art of watchmaking. With their endless creativity and unique vision, they focus on the development of ultra-thin mechanical parts, such as chiming timepieces, sun, moon and star profit and loss, and chronograph horses. watch, two-place time display, temperature meter and compass, etc., to create sophisticated and complex mechanical watches that have won many awards. At the 10th Paris Universal Watch Exhibition in 1889, Audemars Piguet participated in the Grand Complication tourbillon watch, which had repeater, two-hand timer and permanent calendar functions. Its exquisite design attracted great response and became famous. International, establishing a lofty position for Audemars Piguet in the watch industry. Today, under the leadership of the fourth-generation descendants of the Audemars and Piguet families, Audemars Piguet has made remarkable achievements. It is highly praised by watch connoisseurs and collectors and has become one of the top ten famous watches in the world.

All the diamonds used by Audemars Piguet have been carefully selected. Both color and clarity are of the highest quality and are truly perfect. Then it is carefully set by experienced jewelry craftsmen to show your extraordinary charm and elegance while accurately controlling the time.

3. Piaget: a supreme treasure worth admiring

Piaget is a rising star among watches. It was only in the late 1940s that it became one of the first-class watches. This top-notch watch, which today attracts countless wealthy women from prominent families, experienced slow development for nearly a hundred years before it took off. Chioges Piaget, the founder of Piaget Watch, was originally a farmer in a village called Lakau Okesfe in the Swiss Jura Mountains. In 1874, Piechi established a watchmaking studio, organized his 14 children to produce movements for other watchmaking companies, and also produced complete finished watches for the local market under the Piaget brand. After World War II, Piechi's two grandsons, Girard and Valentine, reorganized the company and launched the first batch of Piaget watches. Due to the excellent quality of Piaget watches, it quickly established a brand. The Piaget watches that have been developed to this day are full of the mainstream flavor of modernism regardless of their shapes and colors. As the current company president Yves Piage said: When you look at the time on a Piaget watch, you are appreciating a supreme treasure.

PIAGET, a Swiss watch founded in 1874, has led the watch industry for a century with its outstanding design talent and superb watchmaking technology, making the world's watch industry shine with splendor. lofty.

PIAGET’s first slim mechanical operating device has achieved remarkable results and is a historical legend in the watch industry. To this day, every part of PIAGET's products is made by the PAGET studio. They are unique and meticulous in silkwork. They even have their own gold casting workshop to strive for perfection.

In addition to the original and first-class mechanical operating device, PIAGET’s design is admired by everyone. All watch cases and bracelets must be cast with 18K gold or platinum, and there are many surface designs. Colorful and unique.

4. Jaeger-Le Coulter: Setting a Guinness Record

The predecessor of Jaeger-LeCoultre was founded in 1883 by Charles-Antoine Lacourt. The founder of the watchmaking company is a skilled craftsman. He invented a micrometer that can measure the accuracy to 1/1000 mm, which greatly improved the processing accuracy of watch parts. Held in Renton in 1851.

Won a gold medal at the World's Fair. About 90 years later, Lacourt's grandson, David Lacourt, reached a cooperative relationship with Edmond Jaeger-LeCoultre, a French manufacturer of precision marine timepieces.

In 1992, Jaeger-LeCoultre shocked the watch industry by producing a 2-ring watch with a micro-movement that set a Guinness record (1 ring = 2.256 millimeters). In 1953, Queen Elizabeth II wore an all-white gold Jaeger-LeCoultre 2 watch set with diamonds. In the 1920s and 1930s, the shockproof and impact-resistant flip watch designed by Jaeger-LeCoultre for polo players became a signature series of Jaeger-LeCoultre and has continued to flourish. In 1982, the ATMOS clock developed by Jaeger-LeCoultre created another brilliance for Jaeger-LeCoultre.

5. Vacheron Constantin: a noble work of art

Vacheron Constantin, founded in 1775, has a long history. The founder of Vacheron Constantin is the philosopher Jean-Marc Vacheron. (Jean Marc Vacheron), he is knowledgeable and skilled. He is a master of the watch industry and a good friend of Thor and Voltaire. It was he who established the world's first watch factory, which was the predecessor of Vacheron Constantin. In 1819, Francois Constantin successfully promoted products overseas, and he also pushed his watchmaking skills to perfection. "Feasibility is always there" - became the company's motto. In 1891, Vacheron's grandson and Francois Constantin worked together, and the name of the watch factory was changed to Vacheron Constantin - which is the name of the watch factory today.

Vacheron Constantin only produces more than 20,000 watches every year. This is like OPEC imposing crude oil production limits and thereby raising oil prices. Of course, there are differences between Vacheron Constantin and Croton. Crude oil is a mass consumer product, and Vacheron Constantin is a work of art for the aristocracy. It is worth admiring that Vacheron Constantin has spent 240 years. Watchmaking is the most important industry in Switzerland. Whether in the past or today, Vacheron Constantin has always played a key role in the history of Swiss watchmaking.

6. Rolex: The leader in the watch field

Rolex may be the brand you are most familiar with.

The predecessor of Rolex is W&D Company. It was founded as a partnership in Renton in 1905 (31st year of Emperor Guangxu's reign in the Qing Dynasty) by the German Hans Weisdorf and the Englishman Davis. In 1908, Weisdorf registered the Rolex trademark in La Chaux-de-Fonds, Switzerland, and W&D was changed to Rolex. The original logo of Rolex was a palm with five fingers spread out, which indicated that the brand's watches were entirely crafted by hand. Later, it gradually evolved into Crown's registered trademark to show its dominance in the watch field. It is the third most valuable watch brand in the world.

In the 1920s, Rolex worked hard to develop the first waterproof watch. In 1926, Rolex's waterproof watch was officially registered. The design style of Rolex watches has always been solemn, practical, and not flashy. It is loved by people from all walks of life, especially those in the Far East and the Middle East.

7. Cartire: the pet of the upper class

The Cartier family was already a famous French jewelry gold and silver jewelry manufacturer in the mid-19th century. Louis Cartier was a gold jewelry craftsman who was highly appreciated by the royal family and dignitaries at that time.

In 1888, Cartier tried to install a mechanical women's watch on a gold bracelet set with diamonds. In 1904, the gold watch made for his old friend SANTOS took off immediately. Since then, Cartier watches have been the pets of the upper class and have endured for a long time.

In addition to some of the Cartier watches being manufactured by the main factory in Paris, a considerable number of Cartier watches have been contracted with famous companies such as Audemars Piguet, Patek Philippe, Vacheron Constantin and other European watch companies. The strengths of each family are gathered together, so the world is vast. Cartier relies on its advantages as an international famous brand group to produce and sell high-end handcrafts, especially women's handbags, which are favored by aristocrats and wealthy people. International star Li Mei is the spokesperson of the company in Asia.

8. IWC: Mechanical Manufacturing with Extraordinary Quality

IWC was founded in 1868 and has a history of 130 years of watchmaking. The place where it was founded is called Schaffhausen. The history of watches in the area can be traced back to the early 15th century, which is a full 459 years earlier than IWC. The founder of IWC was Florenine A. Jones, a Boston engineer in the United States. He founded the earliest mechanical watchmaking factory in Switzerland in a factory on the Rhine River, and realized his novel idea of ??replacing some manual labor with machinery. More precise parts are manufactured and then assembled into watches of extraordinary quality by top-notch watchmakers. IWC's performance has grown by 500% in recent years, and the results are quite amazing.

The logo of IWC is IWC, which is the abbreviation of The International.

This universally recognized Swiss watch brand has led the local trend in Tokyo, Japan: businessmen use ROLEX, doctors use OMEGA, and university professors and engineers use IWC.

9. GIRARD-PERREGAUX

Girard-Perregaux, which originated in Geneva, was founded in 1791.

For more than two centuries, Girard-Perregaux’s creativity has been endless, thanks to the countless outstanding watchmaking craftsmen behind it. To this day, it is highly regarded throughout the world.

Watchmaking is the crystallization of thought and the pursuit of a perfect combination of aesthetics and skills. While satisfying the tastes and trends of different eras, it must not compromise traditional qualities and advantages in order to be pleasing to the eye and consistent.

10. OMEGA: a symbol of achievement and perfection

Wearing an Omega watch represents achievement and perfection. Omega is the watch and advertising industry. The famous name originates from the Greek letter (omega), started in 1848, and is deeply loved by tasteful people. Omega serves as the standard timekeeper in world-class events such as sailing, track and field, and swimming. It often sponsors European golf tournaments and has been awarded the designated timekeeper for the Olympic Games thirty-one times. Omega was the first and only watch to be worn on the moon.

Omega has also invited some celebrities as image ambassadors, such as the familiar Formula One champion Schumacher, figure skating champion Chen Lu, Switzerland’s number one tennis player Sindis, and sailing racer Sir Peter Blake. Golfers Ernie Ace, Pierce Brosnan, Cindy Crawford, Simon Yam, Qi Qi and other top people from all walks of life.

Watch rankings

1. Special watches:

It is good at making complex function watches, and they are exquisitely polished, which fully demonstrates the technical strength of the watch factory and the gold content of the brand. Extremely high, the output is limited, and the price is usually more than 100,000 yuan.

Patek Philippe

Audemars Piguet

Vacheron Constantin

A.LANGE&SOHNE

Breguet

ROGER DUBIUS

PARMIGIANI

Blancpain (complex models, ordinary models are one category)

Jaeger-LeCoultre

Athens Ulysse Nardin (complex models, ordinary models are one of a kind)

Frank Muller FRANCK MULLER

Glashütte Original (GUB39 automatic movement and women's watch are in the first category)

Girard-Perregaux IRARD-PERREGAUX (complex models, ordinary models are in the first category) 2. First-class:

A classic watch suitable for high-income earners in China.

Rolex

IWC International Watch Co.

GIRARD-PERREGAUX

Cartier

Chopard

PIAGET

Jaeger-Le Coulter

3. First class and second class:

Suitable for high-paying watchmakers in China people.

Zenith

KELEK (seems to have been discontinued)

Corum

DANIEL ROTH

GERALD GENTA

UNION

CHRONO

PANERAI

OMEGA

DUBEY&SCHALDENBRAND

EBEL Note 1:

Many products of the same brand are different, so they are distinguished according to their proportions. Those listed as premium indicate that they have complex functions. It is good at watches, and complex function watches account for a considerable proportion of its products, or the movement is polished to a high level, and the brand positioning is high. For example, in Athens, although the ordinary model of Franck Muller is based on ETA2892, it does not affect the overall image. Glashütte has launched several tourbillons, flyback countdowns, and double gooseneck fine-tuning movements that have gotten rid of the ordinary image of the GUB39 movement and can compete with LANGE.

IWC is also famous for its complex function watches, but most of its products are relatively ordinary, so they are classified into one category, and Jaeger-LeCoultre is the same. Chopard is listed in one category because it has LUC’s own core and has high quality jewelry watches.

Zeng Ni Zhi (Zenisi) could have been higher, but it still needs the efforts of the new president. KELEK technology is special grade and the movement material is second grade. DANIEL

ROTH relies on design. Although GERALD GENTA has complicated limited editions, it is not mainstream after all. The UNION movement is generally polished, but all its own movements also have complex functions. The Chronoswiss movement is ordinary, but it has creativity and skill. The new single-button chronograph also won the Swiss Watch Magazine Award. It has a future and can be ranked in the first category. Omega could only be classified as Category 2, but with the coaxial escapement and 3303 movement, it can be classified into Category 1. Ebel relies on chronographs with in-house movements.

4. Category 2 and First Class:

Using the backbone of ETA, most of them are ETA high-end cores, with certain modifications and polishing processes or prominent designs, occupying the mid-range to high-end field. , suitable for middle-class Chinese people with character.

Breitling

Emperor Camel Watch (borrowing the light of Rolex)

TAG HEUER luxury (Tag Heuer)

PAUL PICOT

MARTIN BRAUN

Celebrities

Aimee

PORSCHE DESIGN Porsche (Qinianhua OEM, winning design)

IKEPOD (Designer watch, most observatory level)

ALAIN SILBERSTEIN

EBERHARD (movement modification function is strong, CHRONO4 is amazing)

VULCAIN Ver Gen (own alarm core)

BVLGARI

HUBLOT

VENTURA (designer watch, most observatory level)

5 .Category II, Second Class:

Using the backbone of ETA's medium and low-grade cores, with little modification, average polishing, and strong toolability, the price is around 5,000 to 15,000, and is suitable for consumption by the Chinese common people.

RADO

MOVADO

ETERNA (quality is different from Porsche)

XEMEX

REVUE THOMMEN

PERRLET

SCHWARZ-ETIENNE;

LONGINES

FULRIS FORTIS

MINERVA;

Jacques ETOILE;

DANIEL JEAN- RICHARD

TUTIMA

NIVREL (a few brands that still use LEMANIA8810)

MUEHLE

NOMOS

RAINER BRAND

HANHART

STOWA(JOERG SCHAUER)

SOTHIS

宝星TEMPTION

Note 2:

There are many high-end watches in the second category, such as 2892 with a perpetual calendar module or a Zengni movement, which are also expensive. Mainly refer to its comprehensive level and market positioning.

6. Category 3:

Affordable products using ETA basic core, but with guaranteed quality, authentic manufacturer brands, and the price is usually less than 10,000 yuan, which is the basic style for watch lovers. .

ORIS

Tissot

HAMILTON

MIDO

ZENO< /p>

MARCELLO C

DAVOSA

Some small brands in Germany equipped with ETA (including 7750, UNITAS), such as LIMES, KAUFMANN, LACO, etc.

7. Four categories:

The old European and American brands that are still alive and bought by Asia and some low-end brands that only target the Asian market use ETA cheap cores or Japanese cores, and the quality is still good. It makes sense, at around one to two thousand yuan, most of the “Swiss watches” that Chinese civilians come into contact with most often fall into this category.

Titoni

ENICAR

ROAMER

Cyma

BOREL< /p>

Pronto

OGIVAL

DOXA

SANDOZ

Ni NIVADA

Olma

BULOVA

There are also some Swiss quartz watches that should belong to the fourth category:

SWATCH

CERTINA

JUNHANS

Russian flight chronograph (imitation Swiss 7734 movement).

8. Five categories:

SEIKO

Citizen

ORIENT

Casio CASIO

Russian flight alarm watch and Rostock (former military watch).

9. Six categories:

Mainland China watch. Such a table, formerly exalted, should now return to its rightful place.

Note: Due to the disappearance of a large number of small Swiss watch brands and the scarcity of French and British watches (currently there are some), grading has become easier. Generally speaking, the level camp of today's watch industry is still clear. Low-to-mid-level, mid-level and mid-to-high-end are occupied by ETA, which makes us who are most suitable for this grade actually have little room to choose. This shows the dilemma of today's mechanical watch manufacturing industry. , imagine the domineering power of SWACTH Group!

The brands listed above are based on Swiss watch magazines, and most of them are mechanical watches. There are several types of brand watches that are not included:

1. Most of the works of independent watchmakers:

Because they are not as established as Franck Muller and are more arbitrary, there are There are models with complex functions and simple models that are difficult to evaluate. For example, Jiao Dayu has both a rare-to-find tourbillon and an ETA core with a signature surface.

2. For brands that are not yet familiar to domestic or even international friends, their promotion is relatively low-key and concentrated in a small circle.

For example: GRAHAM; URBAN JUERGENSEN; KURTH (a German family watchmaker who uses old movements in stock to produce limited edition watches); HARWOOD (an old brand that invented automatic rotor watches), BOVET. The origin of some movements is unknown and the quality is difficult to evaluate.

3. Fashion jewelry and stationery brand watches:

They are not good at making watches and clocks. They mostly hire OEMs, and the quality varies. Such as Dunhill; Montblanc; BUCHRER Bucherer (watch store name); HARRY WINSTON; TIFFANY Tiffany; Louis Vuitton; Chanel; GUCCI Gucci; ESPRIT, etc.

This type of watch is very confusing in China. Some people think that a good pen, good clothes, and a good watch must be good. Although some brands of watches are of excellent workmanship and have good movements, my point of view is: as a knowledgeable person, People who like watches will not buy non-professional watch brands. Just like I wear a Rolex watch, I would feel silly if my hat also wore a Rolex factory souvenir. I think anyone who wears the same brand all over his body is either an employee or a loser.

4. There are so many quartz watch brands, none of them are listed except for a few influential ones. Usually the grade of ETA core is higher than that of Japanese core. They all belong to Category 5 or 6 level.