Graphic trademarks consist of simple graphics and may not contain any text. Graphics have a wide range of materials, everything, and everything you imagine. It can be concrete images such as landscape paintings, portraits, animals and plants, or abstract modeling compositions such as some marks and symbols. Graphic trademarks are vivid and easy to remember, which not only has the function of recognition, but also gives people beautiful enjoyment. But the disadvantage is that it is not convenient to make a phone call.

Word mark refers to a trademark composed of characters (Chinese characters, hanyu pinyin, minority languages and foreign languages or letters) and numbers. Usually, it refers to a trademark that is only composed of words, letters, numbers and their combinations according to the provisions of Article 8 of the Trademark Law on the combination of six elements of trademarks.