What are common banner posters?

01. Center of gravity type

The center of gravity type banner can easily bring visual focus to the viewer, and the interface effect is strong and prominent. The most common one is contrast.

The greater the difference, the more obvious the contrast, which can make specific elements more conspicuous. On the contrary, the smaller the difference, the less obvious it is, and it cannot reflect important elements and important information, and it will not give readers a strong impression. .

02. Split type

The split type can be divided into upper and lower split and left and right split. Because banners are generally narrow in height, the left and right split type is more common. Banners split up and down are relatively rare.

Left and right splitting divides the entire layout into left and right parts, with copywriting on the left or right respectively. When the left and right parts form a strong and weak contrast, it will cause visual and psychological imbalance. However, if the dividing line is blurred, or words are used to repeat or intersperse the left and right, the left and right pictures and texts will become natural and harmonious.

03. Inclined banner

Inclined banners are more personalized and often appear on the websites of some design companies or sports brands. The main image of the layout is tilted, causing strong dynamics and instability in the layout. This design is more eye-catching and is sometimes classified as a left-right split type.

04. Full-page banner

The full-page banner is easier to understand. It usually fills the whole page with images. The main appeal is images, and the visual communication is intuitive and strong. .

The placement of text is placed on top, bottom, left, right or middle of the image. The full version gives people a generous and stretched feeling.

05. Curved type

Pictures or text are arranged in a curve on the layout structure to produce rhythm and rhyme. It often appears in sporty banner designs.

Arranging many elements of the same shape at multiple angles can create a sense of rhythm. This alone can create a jumping rhythm.

06. Symmetrical type

The symmetrical layout gives people a sense of stability, solemnity and rationality. Symmetry includes absolute symmetry and relative symmetry. Generally, relative symmetry is used. to avoid being too rigorous. Banner symmetry is generally left-right symmetry.

07. Four-corner type

The four-corner type refers to the graphics arranged on the four corners of the layout and the diagonal structure connecting the four corners. The layout of this structure gives people a rigorous and standardized feeling. The picture below is a kind of four-corner type. It also uses the layout design technique of left and right division. Did you find it?

Different layouts can give people different visual experiences. Good layouts will make the banner more colorful. Outstanding. There is no absolute good or bad format, only suitable or inappropriate. What are the specific elements of poster design

1. Clear theme

2. Prominent key words (bold those that should be bold, red those that should be red)

3 , In line with reading habits

4. Stimulate the desire to click in the shortest time (you might as well try it with a thought)

5. The color should not be too eye-catching (not too flowery)< /p>

6. The number of products should not be too many

7. The amount of information should be balanced and there should be space (leaving spaces can give pictures and text room to breathe)

8. Design Banner

1. Highlight the product and its characteristics, use attractive promotional terms and appropriately weaken the company’s fame and logo

2. The more pictures the better, highlight the key points, Necessary product descriptions should not be missing

3. Reasonably arrange the content of the picture, highlight key points, and necessary product descriptions should not be missing

4. Colors should not be overly exaggerated, and strive to create a pleasant and comfortable sensory experience

Features of poster design

1. Large size

Posters posted in public places will be disturbed by the surrounding environment and various factors, so It must be displayed in front of people with a big picture and prominent images and colors. The screen sizes include full-open, facing, long three-open and extra-large screen (eight full-open).

2. Strong farsightedness

In order to leave a visual impression on people who come and go in a hurry, in addition to being large in size, the poster design must also fully reflect the principle of positioning design.

Use prominent trademarks, logos, titles, graphics, or strong contrasting colors, or large areas of blank space, or concise visual processes to make posters and posters the visual focus. Posters can be said to have typical characteristics of advertising.

3. High artistic quality

As for posters as a whole, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with specific artistic expression, realistic paintings or comics, leaving consumers with real and touching pictures and humorous feelings.

Rather than commercial posters, it has a wide range of content, diverse forms, and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and use artistic methods according to the advertising theme. Many painters who pursue formal beauty actively devote themselves to the design of posters, and use their own painting language in the design to design posters with different styles and forms. It should be in line with the advertising content and have connotation. Pay special attention to the rhythm of text layout. The material should use vector or high-definition pictures. Material name: Creative poster design template

Pixel size: 3561×5337, etc.

Number of pictures: 148

Material format: JPGPSD

File size: 13.29G

All are layered files and can be combined and used at will, henceforth poster design Don’t ask for help!

Full visual impact can be achieved through images and colors

2. The content expressed in the poster is refined and captures the main appeal points.

3. The content should not be too much

4. Generally, pictures should be the main focus, supplemented by copywriting

5. The theme font should be eye-catching. Original publisher: MAC's Unfallen Dusk

Project Design 3: Poster Design (Question 2) 1. Functions of Posters The most basic and important function of posters is to spread information, especially commercial posters, which play the role of transmitting product information, making consumers and producers Manufacturers can save time and solve various demand problems in a timely manner. For enterprises, as the level of science and technology continues to improve, the inherent quality difference between products is getting smaller and smaller, and enterprises are paying more and more attention to competition in advertising. Posters, as an effective media for advertising, can be used Establish a good corporate image, improve product visibility, expand markets, promote sales, and facilitate competition. 2. Factors to consider in poster design 1. What is the purpose of this poster? 2. Who is the target audience? 3. How is their acceptance? 4. How about other posters for products in the same industry? 5. What is the reflection of this poster? Strategy? 6. Creative points? 7. Expression techniques? 8. How to combine with products? 3. Expression techniques of poster design 1. Show full visual impact through pictures and colors 2. The content to be expressed in the poster should be refined. The main points of appeal must be grasped 3. Use pictures as the main text as the supplement, and the content should not be too much. 4. The layout can be artistically processed to attract the audience. 5. The theme text must be eye-catching. 4. Other considerations for poster design 1. Posters for events must clearly and truly state the location, time and main content of the event. You can use some encouraging words in the article, but do not exaggerate the facts. 2. The explanatory text in the poster should be concise and clear, and the length should be short and concise. 5. Specific requirements for poster design 1. The three-fold advertisement is in A4 format and the size is 285mm × 210mm. The standard size of posters is 540mm × 380mm. This design can be produced in A4 format. Considering that the amount of file data cannot be too large, the resolution is set to pixels/inch, the bleed level is 3mm, and only one side can be produced. 1. Sufficient visual impact

The use of color is particularly important in poster design and is the most important component of the poster interface style, because color can have the strongest impact on people's vision. Successful poster color design can highlight the style of the poster, strengthen the theme, attract viewers to stop and deepen their impression. The color design of Yipinweike posters should be coordinated with the theme of the poster to meet the different needs of viewers. It can be mastered from the following aspects.

2. The theme is clear

Although poster design has unlimited imagination, it cannot be unrealistic and must have a clear direction. Poster design is to convey target information and stimulate the audience. However, if the target group is not very clear, it will be difficult to design a poster that meets the psychology of the target audience. Before you start preparing your poster, you must first determine who you are designing for. Just have a clear goal.

3. Leave appropriate blank space

The design goal of each poster is very clear. It needs to reach users at certain points. The vast majority of posters hope to attract Users come to do something, such as promotional posters for concerts and movies, and they all need to convert users who see the posters into consumers. Creating visual focus largely relies on reasonable white space.

4. High-quality typesetting

The typesetting design in posters actually follows the same principles as the typesetting design in other places. It is also not compatible with more than a dozen different fonts for simultaneous expression. . However, you can use bolder and more coquettish fonts and use techniques that you feel are more expressive.

However, any font and layout used must fit the requirements and tone of the current project as much as possible and convey the right mood. If you often make posters, you will find that it is a thinking and design exercise that can activate your brain.

5. Full of creativity

Creativity is to use creative thinking to observe and understand ordinary things and make them extraordinary. Look at the things around you with an eye of discovery, or explore the origin of things with a heart of discovery. In short, unlimited creativity is contained in life, waiting for your discovery.

For designers, poster design is definitely an exciting thing, because posters have various forms of expression, broad themes, few restrictions, emphasis on creativity and visual language, dots, lines, surfaces, pictures It can be used flexibly in combination with text, and it also pays attention to plane composition and color composition. How to make a poster_How to make a poster picture

The first part is structural sketch, light and shadow sketch, sketch, design sketch, outdoor sketch

Color principle, color matching, design color, small tone Draft training, long-term color work

Part 2 Photoshop CS2: Photoshop operation basics, image optimization processing, classic example analysis and production

Illustrator CS2: Advertising sign production, light box advertising, clothing Advertising design, corporate logo design, business card design

IndesignCS2: Professional typesetting tools, printing-related knowledge, advanced typesetting skills for books and newspapers

Acrobat7.0: Professional electronic document tools, can Realize the mutual conversion between any documents, the generation and conversion of PDF documents

Coreldraw13: packaging box design, production of leaflets, posters and business cards, product and commercial advertising design, business card design

Part 3 Advanced Photoshop: Explain the application of poster design, packaging box design, CI design, product advertising design, post-processing, etc.

Advanced Illustrator: Advertising illustration production, vector tracing, character mapping Production, creative advertising drafts, pre-press production skills, etc.

Part 4.0: Web page layout and production; introduction to Html&Css; website management and maintenance, uploading and downloading; case analysis

Flash8.0: Art design, web page color matching; CI, LOGO, Banner production; Common web page animation production, web page layout

Fireworks8.0: Classic web animation, advertising, title titles, greeting card design and analysis; Introduction to MTV production and interactive website

Part 5: Plane composition, three-dimensional composition, color composition, color design, font design, layout design, graphic creativity, poster design

Part Six parts of advertising design (CI planning), VI design, printing design, packaging design, book binding design, visual orientation design, TV advertising script design, software integration

To engage in graphic design, photoshop, Coreldraw, Illustraor is one of the three software that you should be proficient in. These three softwares can be self-study, follow tutorials, and do your own examples to become proficient. The basic graphic design is Photoshop and Coreldraw. To take the designer exam, you need to learn Photoshop, Illustrator, and Indesign Acrobat. Photoshop, Illustrator, PageMaker, Freehand, CorelDraw and other design software are commonly used by advertising companies.

1. Logo design (logo design, trademark design)

2. CIS design, VI design (corporate image identification system design)

3. Advertising design , Advertising creative design

4. Poster design, DM design (leaflet design)

5. Sample design, brochure design, album design

6. Brochure design, annual report design

7. Packaging design

8. Book illustrations, greeting card design, invitation design

9. Newspaper and magazine layout design< /p>

10. Various types of printed matter design, etc.

Commonly used graphic design software

Graphic design software has always been a popular field of application. We can divide it into two parts: image drawing and image processing, such as modeling and drawing software, Rendering software, image processing software, prepress assembly software, etc. The following is a brief introduction to some commonly used software in this area:

1. AutoCAD

AutoCAD is a well-known graphic design software that was first unveiled at the Comdex conference in 1982. Due to its With excellent performance, it is known as the universal computer-aided design software and is widely used in many graphic and three-dimensional design fields such as architecture, electronics, machinery, advertising, decoration, clothing, etc. It has now become the de facto drawing standard and occupancy in the field of engineering drawing. It is the CAD software with the highest rate and can be seen everywhere in the domestic market. Currently, AutoCAD can be used on multiple platforms, such as version 12.0 for DOS platforms, versions 14/2000/2002/2004/2005 for Windows platforms, and UNIX versions for workstations.

AutoCAD is extremely open and scalable. The software provides powerful secondary development methods, such as Visuallisp, C, ARX, Microsoft Visual Basic for Application (VBA), etc., which allows AutoCAD users to greatly Expand the functions of the software and greatly utilize other third parties to develop new functions.

2. 3DStudioMax

Producing 3D animation is a wide-ranging topic. From a certain perspective, the creation of 3D animation is somewhat similar to sculpture, photography, set design and The use of stage lighting, as a professional-level work, must go through at least three steps: modeling, animation, and drawing. In an era when DOS operating systems dominate the world, 3D animation design is still far away from ordinary users. 3DStudio is one of the few 3D software that can run stably under DOS. After Windows replaced DOS and became the mainstream operating system for desktop PCs, Autodesk We lost no time in launching 3DStudioMax (commonly referred to as "3DSMax"). With the rapid development of computer hardware, producing three-dimensional animation on a personal PC is no longer just a dream.

3DStudioMax is currently the most widely used three-dimensional modeling, animation, and rendering software on the PC platform. It is widely used in advertising, game design, film and television post-production and other animation fields. The latest version integrates many functions that were only used in the past. Professional tools or plug-ins used in movies, games and 3D design.

3. CorelDraw

CorelDraw is a graphic design software launched by Corel that integrates vector graphic design, printing and typesetting, text editing and high-quality graphics output. It is deeply loved by the majority of graphic designers. It is loved by designers and is currently widely used in advertising production, book publishing, etc. Software with similar functions include Illustrator and Freehand.

The latest version of CorelDRAW Graphics Suite can provide users with powerful tools to save time by reducing the number of clicks and steps in the work. It also integrates 3 graphics programs, multiple widely used Tools and utilities, the new suite includes CorelDRAW12 for illustration, page layout and vector graphics, CorelPHOTO-PAINT12 for professional digital imaging and CorelR.A.V.E.3 for creating motion graphics.

4. Adobe Photoshop

This software from the American Adobe Company has always been a giant in the field of image processing. It has gained great popularity in the fields of publishing and printing, advertising design, art creativity, image editing and other fields. Widely used, the latest version has broken through the limitations of previous Photoshop series products that focused more on graphic design, and has greatly enhanced and broken through the support functions of the digital darkroom. For example, the repair brush can easily eliminate dust and scratches in pictures. , spots, wrinkles, and can simultaneously retain shadows, lighting, textures and other effects in the image. Innovative functions allow users to design faster, improve image quality, and manage files with professional efficiency.

However, in order to prevent piracy, Photoshop CS has added the controversial activation technology similar to Windows XP. Users must be online to activate before it can be used normally. Otherwise, it can only be used for two days.

5. Freehand

Freehand is a fully convenient vector drawing software that can suit the needs of users at different application levels. It is ranked as the "Three Musketeers of Web Page Production" along with Macromedia's Flash and ", it can provide all the tools needed for a perfect transition from design concept to implementation of design, production, and publishing in a streamlined graphic creation environment, and these operations are all completed in the same operating platform. Its biggest advantage is It can give full play to people's imagination and always guide the entire drawing with creativity first. It is currently widely used in printing and typesetting, multimedia, web page production and other fields.

6. Adobe Illustrator CS

Adobe Illustrator v11 is a powerful and complete drawing software package designed for both output and web page production. This professional drawing program integrates Powerful vector drawing tools, complete PostScript output, and tight integration with Photoshop or other Adobe family software. This software defines the future of vector graphics with groundbreaking, creative options and powerful tools for efficiently publishing your art online, in print, or anywhere. Version 10 adds new drawing and automation benefits such as Arc, RectangularGrid, and PolarGrid tools; increased editing flexibility and logos (editing primary objects or image copies). You can use brushes and other creative tools on the toolbar such as merge, data-driven coordinates, etc. to help you create templates that are connected to the database. The new Illustrator also offers more web production capabilities, including cropping images and support for variable vector graphics (SVG) enhancements.

7. Maya

Maya is the world's top three-dimensional animation software produced by the American company Autodesk. It is applied to professional film and television advertisements, character animation, movie stunts, etc. Maya has complete functions, flexible work, easy to learn and use, extremely high production efficiency, and extremely realistic rendering. It is a high-end production software at the movie level. Its price is high and its reputation is prestigious. It is a production tool that producers dream of. Mastering Maya will greatly improve production efficiency and quality, adjust simulated character animation, and render movie-like real effects, making you one of the world's top animators. .

Maya integrates the most advanced animation and digital effects technology of Alias/Wavefront. It not only includes the functions of general 3D and visual effects production, but also combines it with the most advanced modeling, digital cloth simulation, hair rendering, and motion matching technology. Maya runs on Windows NI and SGIIRIX operating systems. Among the tools currently on the market for digital and 3D production, Maya is the preferred solution.

8. Non-linear editing software Adobe Premiere

A commonly used video editing software, launched by Adobe. Currently commonly used versions include 6.5, Pro1.5, 2.0 and so on. It is a software with better picture quality, better compatibility, and can cooperate with other software launched by Adobe. This software is currently widely used in advertising production and television program production.

Its latest version is Adobe Premiere Pro CS4. .

9. Pagemaker

PageMaker was launched in 1985 by Als, one of the companies that created the desktop publishing concept. Later, when it was upgraded to version 5.0, it was acquired by Adobe in 1994. .

PageMaker provides a complete set of tools for producing professional, high-quality publications. Its stability, high quality and versatile functions are particularly appreciated by users. In addition, some new features added in version 6.5 allow us to publish works through print or the Internet in a diverse and highly productive way. In addition, version 6.5 provides a lot of new features for use with Adobe Photoshop 5.0. PageMaker is just like Adobe Photoshop, Adobe Illustrator and other Adobe products in terms of interface and use, allowing us to use Adobe's products more easily. product. The most important point is that the way to place pictures in PageMaker publications is the best. Placing pictures through links can ensure clarity during printing, which is especially important when printing in color.

Finally, the most important thing about graphic design is that creative software is just a tool to realize your ideas