Everyone should know Heng Xu’s dramatic scene. Jordan once sued China's Qiaodan Sports and lost the case. China's Qiaodan Sports Company has always claimed that its logo is a table tennis racket, not a basketball. But after comparing with the original picture. Image coincidence rate. Up to more than 60%. However, Chinese laws have failed to integrate with international laws. Therefore, the rights of star Jordan have not been protected. Recently, Jordan Sports infringement star Jordan was awarded 350,000 yuan in the first trial. It is a manifestation of the integration of Chinese law with international law. China is also paying more and more attention to the protection of individual rights and interests and patents. Therefore, China is becoming more and more integrated with international standards. Follow the example of European and American countries in protecting patents.
Everyone should also know about China Qiaodan Sports Company. Every city has its stores. Everyone, go in and take a closer look. You will find every one of its products. They all imitate international big names. For example, the Chinese Jordan AJ1. Very few people visit his store. If he doesn't transform in time. I think the company's future is bleak. Of course, the company has also tried to transform into the table tennis market. However, the development of table tennis in China is still unsatisfactory. Although table tennis is China’s national sport. Its popularity is also relatively easy. But dependence on table tennis equipment. People aren’t as deep into it as basketball is yet. A few yuan for a table tennis ball and equipment. Requires extremely confrontational equipment. There is still a certain difference. So his transformation also ended in failure. In recent years, his imitations have intensified. This also allowed star Jordan to once again sue China's Jordan Sports. Of course, this time he won. Protect his own interests.
I think the future of this company will be very gloomy. If he doesn't take the road of independent research and development. If he continues to plagiarize and imitate, he will have no place to survive at home or abroad. Markets like Putian. All are seeking transformation. How can such a large company survive if it does not pursue transformation?
He has his own trademark. If you do a good job in design and quality. As successful as Anta Li Ning. It's not impossible. Therefore, China's Qiaodan Sports Company must think carefully about its own way out.