1. Trademark design

Trademark is a symbol and a symbolic image of enterprises, institutions, commodities and various facilities. Trademark is a related arts and crafts, which involves various fields such as politics, economics, legal system and art. The characteristics of a trademark are determined by its function and form.

It needs to express the rich communication content in a relatively small space in a simpler and more general form, and at the same time, it requires the observer to understand its inner meaning in a short period of time.

2. Graphic design

Packaging and decoration graphics mainly refer to the image of the product and other auxiliary decorative images. As the language of design, graphics are to express the internal and external components of the image and convey information to consumers in the form of visual images.

To achieve this goal, accurate positioning of graphic design is very critical. The process of positioning is the process of becoming familiar with the entire content of the product, including the nature of the product, the meaning of the trademark, the product name, and the current status of similar products, and many other factors must be familiarized and studied.

3. Color design

Color design occupies an important position in packaging design. Color is an important factor in beautifying and highlighting a product. The use of packaging colors is closely related to the conception and composition of the entire picture design. Packaging colors require flatness and uniformity, which is a high-level summary of color filtering and refining.

It is based on people's associations and color habits, and highly exaggerated and discolored is a means of packaging art. At the same time, the color of the packaging must also be restricted by technology, materials, uses, sales areas, etc.

4. Text design

Text is a symbol that conveys thoughts, exchanges feelings and information, and expresses a certain theme. The brand name, product name, description, advertising text, manufacturer, company or distribution unit on the product packaging reflect the essential content of the packaging. When designing packaging, these words must be considered as part of the overall packaging design.

The key points of text design in packaging and decoration design are: the text content is concise, true, vivid, easy to read, and easy to remember; the font design should reflect the characteristics, nature, and uniqueness of the product, and have good Identification and aesthetic functions; the arrangement of text and the overall design style of the packaging should be harmonious.

Extended information:

Functional concept of packaging design

1. Safety concept

Ensuring the safety of goods and consumers is packaging design The most fundamental starting point. When designing product packaging, safety protection measures for storage, transportation, exhibition, carrying and use should be considered based on the attributes of the product. Different products may require different packaging materials.

2. Production concept

While ensuring a beautiful shape, packaging design must also consider whether the design can achieve precise, rapid, and mass production, and whether it can facilitate workers' rapid and accurate processing. , forming, loading and sealing.

When designing product packaging, appropriate packaging materials should be selected based on the attributes, use value and consumer groups of the product, striving to unify form and content, and fully consider saving production and processing time to speed up product circulation. speed.

3. Humanized concept

Excellent packaging design must adapt to the storage, transportation, exhibition and sales of goods, as well as the carrying and opening of consumers.

4. Environmental protection concept

In modern society, environmental protection awareness has become the common sense of most countries in the world. Under the trend of ecological and environmental protection, only product packaging design that does not pollute the environment and does not harm human health can become the final choice of consumers.