How much does it cost to buy an ordinary trademark? This depends on the industry of the trademark you buy, the registration time, and the use of the trademark. The value of a trademark is generally determined by the following: 1. Trademark name. The trademark name determines the self-propagation power and trademark recognition of the trademark. The name of a trademark is very important. It is the face of an enterprise's products and is also the basis for the appreciation of the enterprise's intangible assets. Weights. 2. Trademark categories. The more categories a trademark has, the more complete it is, and the value of the trademark will be different accordingly. 3. Trademark and brand value. Some ready-made trademarks themselves have a certain degree of popularity. The higher the brand value, the more expensive the trademark price will be. 4. The holder's quotation. Some holders have different assessments of the value of the trademark, so the holder's quotation also determines the price of the trademark. Generally, the price of a trademark is around RMB 20,000 to RMB 50,000, some are around RMB 50,000 to RMB 100,000, and the more expensive ones range from hundreds of thousands to several million. According to statistics, there are about 25 trademarks on the market now that cost RMB 10,000 to 20,000, 68 trademarks that cost RMB 20,000 to RMB 50,000, and other trademarks that cost hundreds of thousands or even millions. When we buy a trademark we like, we can usually buy a suitable trademark for 20,000 to 30,000 yuan. However, the huge gap between trademark prices is still determined by market demand and trademark reputation. Therefore, the price of a trademark has nothing to do with whether it is worth it or not, only whether it is suitable or not. Choosing the right trademark can help you create huge value. When buying an ordinary trademark, the specific cost will be determined based on the value of the trademark. If the trademark itself is relatively famous and contains relatively high soft power, its value will be relatively high. What are the requirements for buying an ordinary trademark or the relevant regulations for registered trademarks? You can find a lawyer to help you.