They all have their own advantages in recording technology, such as: 4D technology of DeSing company, LivingPresence of Macquarie company, ffrr of Decca company, digital DVD technology of Philips company, etc. Then they also hit it off in the choice of recording classical music tracks. For example, DG's classical and romantic symphonies, Philips' chamber music and vocal music, Decca's classical opera, Macquarie's classical "Burning Dish".

During 1990, Polaroid Group successively acquired A &；; M, Motown and the British record company Island, together with original logos such as Polydor and LondonPhilips, formed the largest pop music producer group in Europe, and recorded and distributed a large number of European and American pop music which was deeply loved by fans all over the world. In addition, Polaroid continues to develop high-quality laser recording products, such as MTV, classical music and Kara DVDs. 1992, the company launched the digital audio tape (Digi-talCompactCassette), 1995, launched a new technology product-videocd, that is, VCD. Since the early 1990s, Polaroid has been producing and distributing movies and TV programs. In addition to branches in Europe and America, Polaroid has set up branches in Japan, Hong Kong, Singapore and Malaysia in Asia as early as 1970s. In the mid-1990s, it set up branches in Korea, Indonesia, the Philippines, Thailand, India, Taiwan Province Province and other countries or regions, which made its business in Asia get greater development. In addition, the recording products of the famous American Tayrac Company are also promoted and distributed around the world through Polaroid.

During the period of 1990s, Polaroid obtained the song copyrights of Wang Zhenjing Co., Ltd. (Tony Institute), Zong Yi Co., Ltd., Ling Fei Records, Skynet Records and other Taiwan Province record companies.

In 2009, Global Hot Brother (Global Hot Brother)