an enterprise applying for a well-known trademark in China shall apply to the Trademark Office of the General Administration of Administration. The identification of well-known trademarks should consider the duration of the use of the trademark and the degree of awareness. According to relevant laws and regulations, trademarks are transferable.

Legal basis

Article 14 of the Trademark Law

Well-known trademarks should be recognized as facts that need to be recognized in handling trademark cases at the request of the parties concerned. The following factors should be considered when identifying a well-known trademark:

(1) the awareness of the trademark by the relevant public;

(2) the duration of the use of the trademark;

(3) the duration, degree and geographical scope of any publicity work of the trademark;

(4) the record that the trademark is protected as a well-known trademark;

(5) Other factors that make the trademark well-known.