Here, I want to give you a necessary explanation. Now, both Tik Tok's advertisements and today's headline advertisements, including the specific advertising business of ByteDance's products such as volcano video, watermelon video, knowing car emperor, Faceu cute, smooth camera and pangolin, have been integrated into the huge engine of its official marketing service brand.
If you want to open your own advertising account in Tik Tok, you must log on to the official website of Giant Engine. In the help center column, there will be an introduction to the basic process needed to open an account.
The basic process of opening an advertising account in Tik Tok with a huge engine
I. Qualification requirements
All qualifications that advertisers should submit, including the main qualifications of advertisers, industry qualifications, content qualifications, etc.
1, advertiser's subject qualification
Ordinary enterprises, private non-enterprises, organs, enterprises, institutions, legal services, social organizations, schools and other different main industries need to provide the main qualification certificates issued by the corresponding issuing authorities.
2, industry qualification requirements
According to the different industries where the goods or services advertised are located, advertisers need to provide specific industry qualifications.
Where an advertiser places an advertisement in a special industry, the advertiser shall submit relevant qualifications according to the qualification requirements of the industry, such as real estate pre-sale license, food business license, etc.
3. Special qualifications
A. If the advertising materials involve trademarks, patents, etc. Advertisers need to supplement the trademark registration certificate or notice of acceptance of trademark registration application, patent certificate, etc.
B. If the advertising materials involve copyright, software copyright, etc. , need to supplement the software copyright registration certificate and copyright registration certificate.
C. Advertising materials involve portrait authorization, brand authorization, proof of data source, etc., and advertisers need to supplement relevant authorization documents, certificates, explanatory letters or confirmation letters (collectively referred to as "certification documents"). The certification documents shall be true and legal, and can prove that the advertiser has the necessary rights to place relevant advertisements. Advertisers can use their own documents, no matter what form of documents they submit, they should ensure that they are true, legal and can completely cover the scope of use of advertisers.
Second, the main points of Tik Tok advertising account audit.
1, key points of account opening qualification examination
(1) Business License:
Status: It should be in an effective and normal operation state in the enterprise information network.
Scope of business: The scope of business should cover the promoted business.
Term of operation: it should be within the validity period and consistent with the information of the national enterprise information network.
(2) Legal person ID card:
It should be consistent with the legal person information in the business license, and provide a scanned copy or copy of the front and back of the legal person ID card.
(3) Personal ID card:
The legal person holds a photo of the front and back of the ID card (the photo should be clear and true) or a scanned copy of the front and back of the ID card (copy).
Note: In case of any change in the qualifications of relevant disciplines, the latest qualifications of relevant disciplines and industries should be uploaded in time, and the relevant information in the account system should be changed. The qualification period should be within the validity period and cover the advertising period.
2. Key points of account promotion content audit
The name, type or promotion link of the specific product or service to be promoted shall be provided. If it is a link, it must be related to the account opening enterprise, the promotion website must be accessible normally and the content must comply with laws and regulations.
It must be consistent with the business scope of advertisers.
When applying for opening an account, the chosen industry should be consistent with the advertising content in the later period.
These are some problems that should be paid attention to when opening an account. Opening an account is only the first step in advertising in Tik Tok. For specific work, you can make an appointment with a consultant in official website of Huge Engine, or call the customer service phone of Huge Engine for more detailed consultation.