In the 21st century, many emerging industries have begun to develop rapidly. Especially in recent years, the e-commerce industry has developed greatly, and now online shopping has become almost an indispensable way in modern people's lives. With the rise of online shopping, more and more merchants have begun to enter e-commerce platforms. Among the many e-commerce platforms, Tmall, which has platform support and its own brand effect, has become the first choice for most people. So what are the trademark requirements for opening a store on Tmall? How to change the trademark of Tmall store? The following will answer your questions:

Tmall has clear regulations on trademarks:

1. Tmall prohibits the entry of similar brands and identical trademarks;

2. Tmall Mall prohibits the entry of pure graphic trademarks;

3. Trademark names cannot contain relevant celebrities and related regional names;

4. Trademark names cannot contain content that violates national laws and regulations Information name;

Tmall only accepts the trademark registration certificate from the National Trademark Office or holding a trademark acceptance notice; the second is that it is not allowed to enter pure graphic trademarks, because the store name and related domain names are pure graphics , it cannot be named.

Not only must you have your own brand, but whether your trademark is R or TM will affect your deposit for entering Tmall: Brand flagship store, specialty store: 100,000 yuan for TM trademark, 5 for all R trademarks 10,000 yuan; for specialized stores: 150,000 yuan for TM trademarks and 100,000 yuan for R trademarks.

Youpinyidian reminds you that one thing worth noting is the 35 categories of trademarks. The 35 categories of trademarks can cover almost all industries, such as e-commerce platforms, Internet companies, chain franchises, supermarkets and convenience stores, and service companies. , advertising companies, planning companies, design companies, traditional enterprises, etc., it is a trademark that must be registered.

FAQ: Tmall online store transfer

How to change the Tmall store trademark?

A store that is currently open can change its trademark. If the trademark registrant wants to change the trademark, he needs to modify the trademark registrant's name, address and other trademark registration contents. What is important to note is that he must follow certain legal procedures and conduct registration of his registered trademark at the local Trademark Office. A series of change procedures.

According to Article 23 of the current "Trademark Law": "If a registered trademark changes the name, address or other registration matters of the registrant, an application must be filed." The change of trademark refers to the change of the registered trademark. Registrant, registered address or other matters. If the applicant changes its name, address, agent, or deletes the designated goods, it may go through the change procedures with the Trademark Office.

If you want to change the text or graphics of a registered trademark, you must resubmit a trademark registration application and it will be treated as a new trademark application and cannot be called a trademark change.

There are two ways to apply for changing the name, address or other registration matters of the trademark registrant:

1. Entrust a trademark agency registered with the Trademark Office to handle the application.

2. The applicant goes directly to the trademark registration hall of the Trademark Office to apply.

The above are what are the trademark requirements for opening a store on Tmall? How to change the trademark of Cat Store? related content. The brand effect of Tmall platform attracts many merchants to settle in. However, it is still quite difficult to settle in Tmall, and it is also troublesome to change the trademark. Therefore, when merchants settle in, they must prepare the information in advance, and they can also change the trademark. Refer to the above content to proceed. For more information on Tmall platform trademark issues, please feel free to consult a professional intellectual property consultant! Buy a trademark and enter Tmall. Conditions for entering Tmall store