The optimization of the second-category e-commerce title has the following key points:

1. Streamlined and focused selling points

Before optimization: The man who became very popular as soon as he went on the market Short-sleeved T-shirt, full of masculine style!

After optimization: Men’s soft short-sleeves, no pilling and no fading, 6 pieces for 99 yuan, it’s the best price to buy now! Cash on delivery

Before optimization, the copywriter promoted the selling point of "manliness", which was a very good selling point.

A better way is to promote different selling points to different groups of people, and only promote the key points each time.

Mainly promote the selling point of "cheapness". Then we need to take advantage of low price.

2. Positioning of potential users

Before optimization: Stop reading classics foolishly. After reading these ten books, you will become better and better!

After optimization: Don’t wait until your children’s grades are poor before regretting it. Inspirational books for teenagers will help your children fall in love with learning from an early age!

Before optimization, the copywriting mentioned excellence. Although it was attractive to a certain extent, it did not stimulate users' desire to buy.

After optimization, the product is positioned for families with children. Recommending products based on educational ideas will be more convincing.

3. The title is concise and easy to understand

Before optimization: Cervical spondylosis, frozen shoulder, miserable? Try this mugwort cervical patch, it’s really good!

After optimization: cervical pain and discomfort? Are you still applying plaster? Throw it away now, try mugwort cervical spine patch, you will be comfortable

The copy before optimization mentioned mugwort cervical spine patch. Although it is very high-end, users do not know that it is not a plaster. The commander thinks this It is a plaster with another name and cannot arouse the user's interest in clicking.

After optimization, the advertisement should be written in a simple and easy-to-understand manner, distinguishing the plaster from the mugwort cervical patch, so that the selling point of the product will be highlighted and the user's attention will be attracted.

4. Regionality, closer feeling of intimacy

Before optimization: I dare not think about it! The 8-core 128G large memory mobile phone is discounted by 10% nationwide, with only 100 units left!

After optimization: I dare not think about it! The 8-core 128G large memory mobile phone is discounted by 10% in Foshan area, with only 100 units left!

The copy before optimization mentioned the whole country, which was unattractive and felt like exaggerated propaganda.

If the optimized title mentions a specific region, it is easy to create a sense of urgency. There are only 100 units left, which increases the appeal. Users will click to view it out of curiosity.

The cases are all from big data analysis DataEye-EDX. You can see how to write the title, the subsequent conversion effect, etc.

Simply speaking, it is divided into segmentation steps:

1. Thinking: From the user’s perspective, explore pain points and selling points;

2. Method: Flexible use 4 A creative optimization method;

3. Tools: Learn to use tools to discover good copywriting.