Tiffany & Co.' s diamond ring is a dream jewel that many girls are eager to get, especially the most symbolic blue box. Seeing it is like seeing the first lover, and the feeling of heartache is believed to be felt by everyone! To say Tiffany &; Co.' s diamond ring represents a woman's dream, but it's no exaggeration.

Tiffany & Co. The eye-catching highlight is of course not just a dazzling wedding ring series. Since young girls to mature women with successful careers can be crazy about it, the charm of it can't be underestimated! Why on earth is Tiffany Blue regarded as the happiest representative color in the world? Where did the reputation of the king of diamonds come from? This time it's up to the editor to reveal about Tiffany &; 1 secrets of co., let you know in a second why it has become the most popular jewelry in the world!

secret 1: what does the color that makes women all over the world scream mean?

Tiffany Blue is the favorite color of many girls, and no one can escape its unique charm. This is because Charles Lewis Tiffany, the founder of the brand, decided to use color to interpret his love after he founded the brand at that time, and regarded color as a trademark, which not only has recognition, but also can develop the uniqueness of the brand.

secret 2: Tiffany blue is the color of eggshells!

The base of Tiffany Blue is the blue of robin's eggshell. The color of robin, known as the most special blue in history, symbolizes the happiness and loyalty of love, and has been regarded as the mascot of wedding since ancient times. Robins' eggs, in particular, are pink-blue-green, like gems, and look very elegant. Originated in 185, Eugenie, the queen of Charles Louis Napolé on Bonaparte, Emperor of the Second French Empire, personally loved this elegant blue. As she was a fashion Icon in Europe at that time, the founder got the idea and decided to use it as the brand's signature color.

secret 3: although this color is very popular, don't use it indiscriminately!

The unique Tiffany Blue has its own exclusive trademark, and no brand can use it. In 1998, based on the consideration of protecting intellectual property rights, the founder Tiffany registered the blue used by Tiffany as an international standard color card, so this blue became a registered color trademark.

secret 4: exclusive Pantone color number, but no one can find it!

after registering the trademark, Pantone, the global color authority, is Tiffany &; Co. created a unique color number, numbered Pantone 1837, but it was not made public for people to use at will, so this color could not be found in Pantone's Color Guide at all. Unless authorized by Tiffany, no company or manufacturer may print Pantone 1837. It is worth mentioning that after having the exclusive color number, it first appeared on the cover of Blue Books in the market in 1845, and then it was widely used in shop decoration, boxes and paper bags.

secret 5: the only thing not for sale in the whole store is this common small box?

the Tiffany Box that girls all over the world are willing to spend a lot of money on is actually not for sale. Even if you are a famous lady and aristocrat with tens of thousands of banknotes, you still can't keep this romantic little box for yourself. In addition to the classic Tiffany blue, the box is also tied with a white ribbon representing purity and innocence, which is an elegant and irreplaceable symbol, and no one will not fall in love with it! If you want to get it, you can only buy Tiffany &; Co.' s goods.

Secret 6: Little egg on the box ...

It is said that the ribbon tied on the small box will be changed to a red style during special festivals. Tiffany &; Co. is in Baskerville Old Face font. As for the carton, it is blue packaging paper specially produced by Pantone authority for Tiffany, but not Tiffany &; Co. self-produced!

Secret 7: Thanks to this classic actress!

speaking of Tiffany & Co. will naturally think of Breakfast at Tiffany's, starring fashion Icon Audrey Hepburn in 1961. She not only wore Tiffany &; Co.' s diamond necklace, as well as the most famous scene, set Audrey Hepburn hanging around in front of the window of a jewelry store while enjoying breakfast, and that jewelry store is Tiffany &; Co.。 Although there are a lot of Tiffany in movie titles and movies, there is actually no investment relationship, just Tiffany &; Co., just providing a venue. At that time, in order to shoot, the store also specially opened a shop on closed sundays. I heard that about 4 security guards were even dispatched to protect those precious jewels.

Secret 8: Digital Password Hidden in Diamonds

Tiffany strictly rejects 99.96% of the world's gem-grade diamonds, with the intention of purchasing raw stones directly. If the inclusions affect the beauty or durability of diamonds, Tiffany can never use them. Only 2% of diamonds mined from diamond mines can become gems, and the rest can only be used for industrial purposes because of many defects. And in 3% of diamonds, most of them include flaws that can be seen by the naked eye. )

Secret 9: Why do you become the only diamond king in the world?

among many jewelry brands, only Tiffany &; Co. enjoys the reputation of "king of diamonds". The cause can be traced back to 1878, when Charles Lewis Tiffany, the founder of the brand, bought a "yellow diamond" weighing 287.42 carats, and then the rough stone was sent to Paris, where it was sold at Tiffany &; Under the supervision of Dr. George Frederick Kunz, the chief gemologist of Co., it was cut into a pillow-shaped brilliant cut diamond weighing 128.54 carats; Compared with the traditional bright cutting with 58 facets, it has 24 more facets, reaching an unprecedented 82 facets. This move makes the brand a global diamond authority.

Secret 1: Petty bourgeoisie can afford it

The entry wedding ring is a classic hot-selling product The Tiffany Setting platinum six-claw diamond ring, Tiffany &; Co.' s diamond rings are highly recognizable, and the brand retains the fine craftsmanship more than 13 years ago. Each diamond ring is hand-carved, hand-cut and hand-polished. The purchase will also be accompanied by a brand-specific diamond appraisal certificate. There should be no other company in the market that can endorse its own diamonds like it! In addition, few people know that in fact, all Tiffany stores in the world provide customers with The Tiffany Setting classic six-claw diamond ring with unlimited lifetime free cleaning services.

the above 1 questions about Tiffany &; You should understand the secret of Co. after reading it, especially the real reason why it has become the most popular jewelry in the world!