On April 12, 2001, Beijing Ziguangye Liquor Co., Ltd. was registered and established.

On October 30, 2001, Beijing Ziguangye Liquor Co., Ltd. and Yibin Wuliangye Co., Ltd. officially signed a "Ziguangye" cooperative production agreement.

On November 26, 2001, many senior wine evaluation experts in China jointly determined the overall style of Ziguangye wine in Beijing. In May 2002, it took more than a year to complete the packaging design of Ziguangye Wine.

On July 6, 2002, the first bottle of Ziguangye liquor was born in Yibin Wuliangye Co., Ltd.

On October 28, 2002, the "Purple Light Liquid Press Conference and New Product Appreciation Meeting" was held at the Chengdu Sheraton Hotel.

On November 28, 2002, the Ziguangye trademark was successfully registered and obtained the trademark registration certificate issued by the State Administration for Industry and Commerce.

From December 6 to 9, 2002, the "National Logistics Work Conference and Purple Light Liquid Culture Seminar" was held in Shenzhen.

On December 18, 2002, at the Wuliangye National Distributors Conference, "Ziguangye" won the "Wuliangye Highest Brand Innovation Award".

On December 28, 2002, the Spanish Royal Carmen Ballet held its first performance at the Great Hall of the People in Nanjing. In July 2004, Ziguangye Company actively expanded and integrated the dealers of "Ziguangye Wine" and added new general agents in Beijing, Shenzhen, Xi'an, Shanxi and other regions.

From September 17 to 23, 2004, the general manager of Ziguangye Company and a group of five people participated in the "2004 Changchun Autumn Sugar and Wine Fair".

In November 2004, according to the needs of Ziguangye Company’s online publicity, the revision of Ziguangye website began.

On November 20, 2004, sponsored the first "Top Ten Outstanding Financial Technology Figures" selection and "Financial Cup" golf friendship league jointly organized by International Media Co., Ltd., Asia Pacific International Information Group, and City Financial Newspaper .

On December 18, 2004, during the "Wuliangye" National General Distributors Conference, "Ziguangye" accepted the sales task assigned by Wuliangye Co., Ltd.

On December 27, 2004, Ziguangye Company invested in CCTV advertising for the first time to expand its brand influence. At the beginning of 2005, proactive and effective measures were taken in the marketing process to sign an agreement with the China User Quality Committee, establish an anti-counterfeiting database to protect the interests of consumers, and launch inquiry telephone and text message authentication work.

In the summer of 2005, Ziguangye Company organized employees and their families to go to the beach for vacation to recuperate and accumulate strength for the arrival of the peak sales season.

In October 2005, Ziguangye Company organized a large-scale exhibition group to attend the "2005 Autumn Jinan Sugar and Wine Exhibition". During the exhibition, they made friends, communicated with each other, and carried out fruitful "diplomatic activities" , expanding a vibrant market space for operations in 2006.

On December 18, 2005, representatives of Ziguangye were invited to attend the "Wuliangye 2005 Annual Dealer Conference".

At the end of 2005, Ziguangye achieved the best sales record in history and achieved zero inventory. In January 2006, in order to strengthen the company's marketing work, it was decided to establish the "Beijing Ziguangye Wine Co., Ltd. Marketing Center" to be fully responsible for the market management, development and service of Ziguangye Wine in the national market.

In January 2006, a full-year prize sponsorship agreement was signed with Beijing TV’s “Capital Economic Report” column.

In February 2006, professional managers were hired with high salaries for the first time.

In March 2006, the first nationwide investment quota was launched.

In April 2006, we successfully transitioned from product operation to brand operation; from a single investment operation market to a marketing model focusing on "public relations activities" operation, we strived to create a national model market.

In May 2006, he fully participated in the fifth "Wuliangye Cup" National Celebrity Bridge Competition hosted by Wuliangye Co., Ltd.

Ziguangye Wine was designated as the only outstanding winner’s prize in this competition.

On August 3, 2006, Ziguangye Wine became the only designated wine by the Executive Committee of the China-EU Investment and Trade Cooperation Fair.

On August 8, 2006, the "National Dealer Market Seminar" of Beijing Ziguangye Liquor Co., Ltd. was held in Beijing.

On August 16, 2006, he participated in the 2006 National "Mayor's Cup" Table Tennis Tournament.

In September 2006, it became a partner of the annual meeting of China's top 500 manufacturing companies.