Hello, I have the following suggestions on how to do a good job in rural e-commerce:

The current market space of hundreds of millions of rural e-commerce is undoubtedly one of the most popular entrepreneurial projects. We Just make a fuss around your word "fire".

1. Use the humanities and natural environment you rely on for publicity

In fact, agricultural products themselves do not have much technical content, and many ordinary people are planting experts. This is what we call serious homogeneity, and there is no standardized thing. For example, apples can be grown in many places. On the surface, the apples do not look much different, but there are differences in the places where apples are grown.

So, how to use these differences to promote it? This is what I mean by the humanities and natural environment. The customs, natural scenery, and culture of each place are different. As long as the propaganda we make is true and based on facts, consumers will easily accept it.

Recently, I was discussing with a friend in Xinjiang how to promote his "raw mountain flower honey" honey, and I planned to start with the humanities and natural environment. Good products, good selling points, and good stories will be your first "fire" in rural e-commerce!

2. Leverage the self-media of rural areas and farmers

Xin Xilan suggested that you should be the self-media of rural areas and farmers, accumulate fans by yourself, and realize traffic monetization by yourself. Although this is a complicated and arduous process, in the end you will feel that it is all worth it. Only the fans you have accumulated are the most reliable, right?

Of course, bringing goods and selling through Internet celebrities will bring a certain amount of sales in the short term. This is a way to quickly open up the market. But after all, the initiative is in the hands of others, and it is not good to feel controlled by others.

Besides, if we do e-commerce of agricultural products and use Internet celebrities to bring goods, we will also have to share the profits with them. We have also lost the original intention of being a rural e-commerce company. We have our own environment and our own products, so why not make it ourselves?

Short videos of agricultural products and live broadcasts of agricultural products will be your second “fire” in rural e-commerce!

3. Online and offline network operations

Agricultural products themselves still rely on bulk transactions to achieve volume and sales performance. Therefore, we can use professional agricultural product e-commerce platforms: Huinong.com, Jinong.com, Commune Member.com, Yi Mu Tian, ??etc. to contact bulk transaction customers.

In addition, when the team members are insufficient, it is recommended to settle on a traditional e-commerce platform: Tmall, Taobao, JD.com, and Pinduoduo. Because the traffic and dividends of online shopping are still in their hands. If it can be turned into a flagship store, it will also be good for your brand promotion.

While making profits, you can also replenish team members and slowly achieve online and offline online operations. This will be the third "fire" for you to become a rural e-commerce company!

Four. Good products and good quality are the guarantees for becoming a “popular” rural e-commerce company

No matter how well you tell your story, how well you publicize it, or how well you shoot the video No matter how well the platform is operated, if you don’t pay attention to the product quality itself, you will never be able to do well.

The essence of rural e-commerce is the quality of agricultural products! Quality is the key to success and the guarantee for success.

Be kind to every customer of yours, because they buy your agricultural products online without even meeting them in person or seeing the products, and these agricultural products are all for eating.

We must not be adventurous when doing rural e-commerce, and every detail must be perfect.

Only if we value quality, can we dare to pat our chests and guarantee that the agricultural products from our rural areas are all great!

Finally, I hope your rural e-commerce business is booming!