what are the ways to promote tea brands? Ever-changing, the tea industry is often a headache when doing network promotion, but it is actually three aspects: 1. What is the purpose of network promotion?

in other words, you need to know your prospective customers, what they look like, what their needs are, and what their preferences are. Only by understanding these, can the work behind be carried out better and get twice the result with half the effort. 2. How to choose the network promotion channel?

(1) Classification of network promotion channels

Category 1: promotion channels for prospective customers' search habits, represented by mainstream search channels such as Baidu, Shenma, 36 and sogou; There are also some built-in search channels of mainstream traffic platforms, including Today Headline, Weibo, WeChat, Tik Tok and so on.

what are the ways to promote tea brands?

category 2: promotion channels for users' fragmented reading, represented by mainstream fragmented reading channels such as Today's Headline, Tik Tok and Weibo, and some vertically subdivided second-tier traffic platforms, including Himalaya, Blog, Zhihu and Post Bar.

category 3: promotion through other channels, mainly based on industry-related platforms, such as exchange forums of some vertical industries, industry sections of some large portals, and some tool-based platforms, including maps, Didi, mobike, etc.

(2) Selection of network promotion channels

The selection of network promotion channels is based on your targeting customers. What are your prospective customers' needs and what will they search for? What age group are your customers? What platform do they prefer to spend their time on? Do your customers like to learn, visit forums and what forums they like to visit?

once the customers are understood, the promotion channels will naturally be screened out.

(3) Selection of network promotion forms

There are two types of network promotion forms:

The first type is to directly spend money to advertise on the channel, which is effective quickly. If you spend money, customers will come in, but if you don't spend money, no customers will come in.

the second type is to do the content of customer demand on the channel. This promotion form has a slow effect and can bring few customers in the early stage, but long-term accumulation will lead to a surge in traffic.

what are the ways to promote tea brands?

Many tea enterprises in the market have the same characteristics. Most of them are unwilling to spend a lot of money in the early stage and directly advertise on the selected promotion channels.

Therefore, most tea enterprises walk on two legs. In the early stage, they mainly rely on the first promotion form to bring new customers. After earning money, they will bring new customers with the second promotion form later. 3. The second use of

money by network promotion customers has cost employees their salaries, and the transformed customers have also been transformed, and the attracted customers are still of great use. What do you mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.

even if old customers can't generate secondary demand, don't forget "user reputation". How to get old customers to help you introduce new customers and let new customers bring new customers is the most important move.

Therefore, customers brought by network promotion must be deposited on the Internet platform, which can be your micro-signal, WeChat group, Weibo, etc., depending on your customer groups and which platforms they like to stay in.

what are the ways to promote tea brands?

Then, on the platform of customer precipitation, develop a game or mechanism to provide some benefits for old customers to bring new customers, such as directly rewarding cash and so on.

how to play is up to you. there are many ways to play. But one thing is very important. If you want customers to take customers, the tea products and after-sales service provided by the company must pass the quality test, which is the basis for establishing word of mouth. You should let customers introduce you to new customers without worries.

note that the essence of online promotion is the same as that of offline customer seeking. No matter what traditional industry you are, you can't do without the essence of marketing promotion: people (customers)! Always take people (customers) as the center to think!