The constituent elements of a trademark are also called the object of the trademark right and the component of the object. The scope of this factor tends to expand gradually; In the past, it generally only included static plane trademarks, but now it has been extended to three-dimensional and dynamic trademarks. Some countries have broken through visual trademarks and started to protect sound and even smell trademarks. Judging from the recognition ability, the scope of trademark objects is infinite.

Second, detailed analysis

Trademark is a sign used to identify and distinguish the source of goods or services. Any sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, and the combination of the above elements, can apply for registration as a trademark. A brand or a part of a brand is called a trademark after it is registered by the relevant government departments according to law. Trademarks are protected by law, and registrants enjoy exclusive rights. Famous trademarks in the international market are often registered in many countries. There is a difference between a registered trademark and an unregistered trademark in China. Registered trademarks are trademarks protected by law after being registered by relevant government departments, while unregistered trademarks are not protected by trademark law.

Third, what is the value of a trademark?

Trademarks are intangible assets of enterprises, and there is no very fixed judgment on the value of trademarks. The value of a trademark as an asset in the process of investment or operation, that is, the amount of capital contained in the trademark assets. It refers to its capital value, not its honor or subjective value. Common value judgments usually depend on the recognition and acceptance of trademarks, and are evaluated by the estimated value that trademarks can bring to enterprises.