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How do cosmetics companies name their trademarks? Where can they sell cosmetics trademarks?

There are so many kinds of cosmetics that consumers don't know how to choose them, but everyone has the same characteristic, that is, looking at brands. Well-known brand cosmetics include Lancome, Estee Lauder, Shiseido and so on. If you want to start a business and start a cosmetics company, you need to know the name of the cosmetics company's trademark and where to sell cosmetics trademarks.

how to name the trademark of a cosmetic company?

for any company, trademark name registration is an extremely important step that cannot be ignored. In trademark classification, cosmetics trademarks are in the third category, including daily necessities, toiletries and spices. So for cosmetics companies, how to name their own cosmetics company trademarks in order to increase the pass rate?