The reason for this is the following:
1. The trademark belongs to the company and is decided by the board of directors or the general meeting of shareholders, not by a shareholder;
2. If you really want to use it, you need to go through the licensing procedures and go to the trademark agency. If it is used without permission, it is an infringement of the exclusive right to use a trademark, and you can report it to the industrial and commercial department.
The rights of trademark owners mainly include the exclusive right, prohibition right and transfer right of registered trademarks, as follows:
1. Exclusive use right: Exclusive use right is the most important content of trademark right, and also the most basic core right in trademark right. Its legal feature is that the trademark owner can exclusively use the approved trademark on the approved goods and obtain other legitimate rights and interests through use;
2. Prohibition right: Prohibition right means that the owner of a registered trademark has the right to prohibit others from using the same or similar trademark on the same or similar goods or services without his permission. Trademark right has the same attribute as property ownership, that is, exclusiveness without interference from others, which is manifested in the prohibition of illegal use and printing of registered trademarks by others;
3. Licensing right: Licensing right refers to the right of the owner of a registered trademark to license others to use his registered trademark by signing a licensing contract. Licensing is a way for trademark owners to exercise their rights. Licensor is the owner of the registered trademark, and Licensee has the right to use the registered trademark within the scope and time stipulated in the contract after paying the trademark use fee according to the contract;
4. Transfer right: Transfer refers to the act of the owner of a registered trademark transferring his trademark right to others under certain conditions. Transferring trademark rights is a way for trademark owners to exercise their rights. After the transfer of the trademark right, the transferee obtains the ownership of the registered trademark, and the original trademark owner loses the exclusive right to use the trademark, that is, the trademark right is transferred from one subject to another.
Article 43 of the Trademark Law of People's Republic of China (PRC) stipulates as follows:
(1) A trademark registrant may authorize others to use its registered trademark by signing a trademark licensing contract. The licensor shall supervise the quality of the goods in which the licensee uses its registered trademark. The licensee shall guarantee the quality of the goods using the registered trademark;
(2) Where a registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark;
(3) Where another person is licensed to use its registered trademark, the licensor shall report the licensing of the trademark to the Trademark Office for the record, and the Trademark Office shall make an announcement. Without filing, the trademark license shall not be used against bona fide third parties.