This Sunday, a large-scale evening party titled "Daheyin Ji? Henan Province's Promotion of Trademark Strategy Actions and Brand Henan Activities Launching Ceremony" hosted by the Provincial Administration for Industry and Commerce and Henan TV Station will be held on the People's Livelihood Channel of Henan TV Station broadcast. The evening party specially invited representatives from the political, media, academic and industry circles to form a four-party summit forum. Not only to provide suggestions for trademark strategy, but more importantly, to form a four-party alliance to implement trademark strategy and policies. So, what are the opinions and opinions of representatives from all parties on the concept of "Brand Henan"?

Political representatives fully support the creation of "Yupin World"

For "Brand Henan"? The Provincial Administration for Industry and Commerce has great hopes and will provide the greatest support within its capabilities to help Henan move from a province with enterprises to a province with strong trademarks.

Government Order No. 55 clearly stipulates the three-step plan for trademark strategy, and focuses on the three industries of agriculture, industry, and service industries as the focus of strategic deployment. The ultimate goal of these strategies is not only to achieve increases and changes in numbers, but more importantly, to achieve the transformation of business thinking models and cultivate and strengthen the understanding of concepts such as trademarks and brands, truly helping companies enter the era of brand competition.

We cannot rest on the hot bed of 57,519 new trademarks in the province in 2013 and enjoy ourselves. We must make further progress and make further progress; we cannot rest on our laurels and be self-satisfied, but must be brave enough to innovate and expand; We must gradually develop from cultivating product brands and corporate brands to industrial cluster brands and regional brands, and make both far-sighted and down-to-earth contributions to building the Henan brand. This is the responsibility and even more mission of industrial and commercial agencies at all levels.

However, it must be noted that the great responsibility and the glorious mission require the political, media, academic, and industry parties to work together to move forward. On behalf of all the industrial and commercial cadres of our province's industrial and commercial system, I solemnly promise to the society: We only serve, do not charge, only support, and do not make profits in the trademark implementation work. We will make our due contribution to the development of Henan enterprises and economic adjustment with a strategic height, professional depth and publicity intensity.

Just like the call sign when "Brand Henan" was founded, our goal is "Yupin Tianxia?!" Zhou Chunyan (Director of the Henan Provincial Administration for Industry and Commerce)

Media representatives assist the government Realizing Trademark Strategy

By undertaking this event, our media truly understands the importance of trademark strategy in the future competitive landscape and its pivotal role in the process of economic development. As media people, we have the obligation to build a comprehensive platform to serve the government, enterprises and the public.

As the main initiating media of "Brand Henan", we hope to truly realize the "media" mentioned by McLuhan in "Understanding the Media" by cooperating with the strategic deployment of the provincial government and the Provincial Industry and Commerce Bureau. Information?, using the existing platform as a dot, conducts horizontal and vertical integration, realizing that every touch point is a catalyst and all media constitute an information platform.

Here, horizontal integration refers to cross-border and cross-domain resource integration, uniting political circles, academia, industry and the public to jointly create a public social platform to facilitate multi-party communication, exchange and information transmission. Smooth and fast; vertical integration refers to the integration of the media industry chain, including the integration of traditional media (TV, radio, print, outdoor, etc.) and emerging media (APP, WeChat, Weibo, Internet), to achieve the goal of promoting trademark strategy and brand development The integrity, unity and coherence of information dissemination in the process ensure all-round and multi-angle coverage of society with all media means, assume the social responsibility and cultural transmission function of the media, and truly assist the government in realizing the three-step strategy of Henan Province’s trademark strategy Big plans. Chen Hao (Brand Henan Project Leader, Deputy Director of Henan TV People’s Livelihood Channel)

Academic representatives and policy environment promote brand growth

Brand management needs to follow the V.I.P concept, Vision and Vision (Cultural quality); Integration (brand story); Practicality (business model).

In assisting the branding process of Henan enterprises, the successful cases of Taiwan's brand operation are divided into four aspects, namely: government-led formation of event brands to drive enterprise development, element extension to form brand value for industries, and integration of regional culture to extend the brand Connotation and real estate industry-oriented creation of brand value.

We hope to use the platform of "Brand Henan" to truly realize the cultural and creative business model = brand power in future exchanges and interactions, and use cultural and creative thinking to build the most effective business model for Henan enterprises and build Henan brands. Brand new power to create diversified profit points. Lin Cailin (Executive Director of Taiwan Image Strategy Alliance, Director of the Department of Cultural Economics of Shanghai University, Ph.D. of Tsinghua University)

Industry representative Well-known trademark? Achievement? International brand?

Intensify trademark protection, Shape and maintain a good image of independent brands, help enterprises grow from "well-known trademarks" to "international brands", and form unique brand advantages. Shi Jubin (Chairman of Haoxianni Zaoye Co., Ltd.)

The implementation of trademark strategy has enhanced the company's ability to develop markets and cultivate brands, enhanced the company's core competitiveness, and fulfilled its obligations with a positive and enterprising attitude The corporate mission of "Learning the freshness of taste and promoting the way of taste". Liu Xiangdong (Chairman of Lotus MSG Co., Ltd.)

I hope that the government, academia and media can truly form an alliance to guide companies to create unique brand advantages and help companies grow from "well-known trademarks" to "international brands". , and contribute to the transformation from manufacturing to creation. Zhang Tieshan (Chairman of Venus Beer Group)

Wanxi Pharmaceutical has expanded the Zhongjing brand. The company has transformed from manufacturing to creating, and from single production and operation to intensive and large-scale development. , gradually forming a five-in-one, linked development, and parallel health industry chain of traditional Chinese medicine industry, traditional Chinese medicine agriculture, traditional Chinese medicine commerce, health food, traditional Chinese medicine health care and other related industries. ?Sun Yaozhi (Chairman of Wanxi Pharmaceutical)

Now when we mention Wenxin, we know Xinyang Maojian, and when we mention Wenxin, we know Xinyanghong. We have a brand. The brand is the passport and the brand is quality. Guaranteed, brand is added value. Liu Wenxin (Chairman of Xinyang Wenxin Tea Co., Ltd.)

Through scientific and technological innovation, the company's product independent research and development capabilities and scientific and technological content have been effectively improved, and Weihua brand products have achieved a high starting point, high quality, and high added value. A brand strategy with good value, forward-looking and strong market competitiveness. Han Hongan (Chairman of Weihua Group)

Special cultural representative

Traditional culture nourishes local brands

In fact, my understanding of brands is probably not as good as calligraphy and traditional culture It comes directly and deeply, but I think that all the products that we come into contact with in life actually have trademarks and brands. If we can embed traditional culture or regional cultural elements of Henan Province into the brand strategy, I think it can further enhance the brand recognition. and cultural attributes. Xi Zhongwen (Member of the Academic Committee of the Fourth Calligraphy Association, Executive Director of the Henan Calligraphy Association)

The current economic situation and policy environment in Henan Province provide opportunities for the industrial development and brand building of the Airport Economic Comprehensive Experimental Zone and even the province. A rare historical opportunity. I hope that through the program "Brand Henan", enterprises can more quickly and comprehensively understand the current economic development situation and relevant policies in Henan.