Shiseido, a famous Japanese enterprise, is taken from Chinese, which in ancient China means "praising the virtue of the earth, which has nurtured new life and created new values." This name is a reflection of Shiseido's corporate image, and it is a pioneer in combining oriental aesthetics and consciousness with western technology and business practice. Combine advanced technology with traditional ideas and interpret implicit oriental culture with western culture.

Shiseido started as a pharmacy, not a cosmetics company at first. In 1872, Yushin Fukuhara, who had studied overseas for pharmacy and was the head of the pharmacy department of the Japanese Navy, opened his own pharmacy in Ginza, Tokyo, called Shiseido, which was also the first western-style pharmacy in Japan. In addition to selling medicines, Fukuhara Shinsuke also had his own pharmacy. By 1888, he successfully developed the first bottle of toothpaste in Japan, which quickly replaced the popular tooth cleaning powder at that time, and made Shiseido a familiar name in Japan. The concept of toothpaste is from the west, and the toothpaste bottle is also printed with Chinese characters and English characters, which indicates that a story combining eastern and western cultures is about to be born.

it was not until 1897 that Shiseido created Eudermine (Greek for good and skin). This is a breakthrough beauty and skin care lotion-wine red lotion, which started Shiseido's first page in the makeup industry.

the operation of Shiseido began to change when Shinzo Fukuhara, the son of Fukuhara, appeared. Shinzo has traveled to many countries in Europe and America, and he has great experience in local aesthetics and culture. In 1916, he set up the design department of Shiseido, which was responsible for product packaging and publicity. Since then, they have set the appearance of the name Shiseido with letters with unique decorative art style, and decorated the bottle with camellia as the company logo, plus a wide mosaic with Arabic color. The brand image of Shiseido has taken shape since then. Although, today, camellia and Arabic patterns no longer exist, and the font of Shiseido has been revised twice, the word "Shiseido" we see now is very similar to that of that year.

In p>1923, Shiseido launched a chain operation mode, strengthened its nationwide publicity, and its image became more distinct at the same time. In 1948, Shinzo died, and his nephew Fukuhara Yoshiharu took over, and the third generation of family heirs took the stage, which opened up a new career. In 1957, Shiseido began to develop foreign markets, with Zen perfume launched in 1965 as the first shot, and Moisture Mist cosmetics series launched in 1978, the packaging concept was based on Japanese red lacquerware. In the meantime, Shiseido's other cosmetics, fragrances and skin care series are completely international, and the packaging full of western flavor is selected.

In recent years, the most profound influence on Shiseido's image must be Sorge Lutens. This French-born image designer has been the image designer of Shiseido since 198, which has deeply influenced the cosmetics series of this brand. The female images he created all seem to be true and false, both nihility and reality, combining the beauty of the East and the West, which is exactly the female image created by Shiseido.

-Shiseido series products! ! ! (transferred from Huawo-

Shiseido is the most famous cosmetics company in Japan, and many sisters pay attention to and love her.

However, you can see all kinds of Shiseido

products in counters in domestic department stores, various miraculous parallel stores and supermarkets. The appearance, packaging feeling, price and function are very different, which makes people see things in a blur, and I don't know which one is suitable for me

.

Shiseido has a dazzling range of products. Our common products from her family mostly belong to the following four company systems of Zishengtang Group.

first: Shiseido International (some media call it "international cabinet")

second: Shiseido Cosmetic (some media call it "Tokyo cabinet")

third: Shiseido Fitit

fourth: FT Shiseido (the third and fourth are probably the "domestic brands" mentioned by some parallel stores, right? )

Shiseido International, as its name implies, is sold overseas and embodies Shiseido's century-old technical essence. It is a big signboard for Shiseido to go overseas. Including The skincare, The makeup, D program, Naturals,

BOP, benefit and other series, the series is not many, concise and clear. Make-up, skin care, aging repair, sensitive skin,

at a glance. Exquisite and elegant packaging, full of high-grade sense. Most of the products sold in Shiseido International counters in high-end department stores in big cities in China, such as Beijing and Shanghai, should be Shiseido International products. At the same time, in Japan, the products of this large < P > system are only sold in high-end department stores.

second, Shiseido Cosmetic is a product for Japan. There are many series, including skin care, make-up, perfume

, men's cosmetics and cosmetic props. In Japan, the sales channels are high-end department stores, pharmacies and supermarket counters, and traditional

make-up shops. Prices and performance range from popular to high-grade products. Generally, there will be salesgirls at the counter to introduce and recommend the products that are most suitable for customers

. The products of this large system are also beautifully packaged. There will be exquisite cardboard boxes outside the bottle, and there will be eight English letters Shiseido on the front of the bottle.

thirdly, Shiseido Fitit takes the open-shelf sales and low-priced route. The packaging is relatively simple, and most of the bottles have beautiful transparent plastic boxes. Generally speaking, there are no direct Shiseido letters on the front of the bottle, but only on the back of the bottle

at the logo of the manufacturer, there is the word Shiseido.

fourthly, FT Shiseido is a special trademark of Shiseido's daily necessities. Products include shampoo, bath lotion, sanitary products, and very cheap skin care products, which are sold in pharmacies and supermarkets. The outer packaging is simpler, some are packed in transparent plastic < P > boxes, and some are simply wrapped with a plastic film. There is only the product name on the front of the bottle, generally there is no direct Shiseido English letter < P >, and there is the trademark mark of FT Shiseido on the back of the bottle.

There are 5 or 6 kinds of goods in her house, from hair to body, from men to women, from oil removal and moisturizing for young people to anti-aging and nourishing products for old people

. And the price is very rich, no matter rich or poor, she has something for you.

When I made this post, I looked up a lot of information, including Shiseido's official website in Japan and a large number of domestic online stores.

It is found that many online stores in China, for example, recommend the more expensive Panli charm series, and describe some products that are completely irrelevant and very cheap as Panli charm, and sell them at an expensive price. There are also websites that simply add Shiseido's title to other Japanese companies' things that were originally very cheap, and make a lot of hype and sell them at unconscionable high prices. Although you can see the inconsistency of appearance and style at a glance from the photo, people who don't know Shiseido are very gullible, so you must be careful.

At present, many cheaper Shiseido products are sold in parallel stores or online stores. Those

products from 1 yuan to 2 yuan are mostly low-priced products sold by Shiseido in Japan, but we

have no idea of selling them overseas. Our parallel importers are well-connected, writing beautiful advertising words under the signboard of Shiseido, and making everyone's money. Those things were really

. For example, a Deluxe cream made by FT Shiseido sells for 8 yen in Japan, which is about RMB 5

. If you think about the average monthly salary of tens of thousands of Japanese people, you can know how cheap a cream is. And our parallel store < P > here calls this dd "aristocratic series", which sells for 6 to 7 yuan. Isn't it tempting to have such a luxurious name and Shiseido? But

I think it's better to buy this than Opal, Za and some better brands in China.

Shiseido's reputation comes from the high-end series that condense the essence of high technology, and it is by no means started with cheap goods.

Here are the various series that Shiseido can see in the market. (excluding the special series of traditional beauty shops, perfume, shampoo

bath, makeup props, men's cosmetics, one-piece makeup, nail polish and one-piece care. )

First of all, Shiseido Cosmetic, the second largest category with the largest series: (in alphabetical order)

●Acteaheart is suitable for people over 5 years old. Contains plant extracts, which can act as estrogen. Improve the skin

dry, slack and other aging conditions. I didn't know this was an aging repair before, but I bought a hand cream, which is so expensive. However, it is really easy to use. After using it, my hands are smooth and white, and even I was surprised.

● Anessa's Chinese name is An Nai Sun High Efficiency Sunscreen. Less greasy, gentle to the skin. Good transparency

● BX Night N is a one-piece high-efficiency moisturizing and lubricating beauty liquid. Can be used with any series. ●Cosmeti

c ●Cosmetic House After the instrument test, the sales girl carefully classifies the customer's skin condition

to provide the most suitable care series. It's a little tailor-made

● Dignita is a comprehensive series for mature skin over 3 years old, including skin care and make-up. Dignita is the most advanced in all nursing comprehensive series of S

hiseido Cosmetic, the second largest system, which fully embodies the maturity and beauty of women around 3 < P >.

Eudermine t coloring liquid, good name in Chinese: red Monroe. Known as the treasure of the town store, it has been selling well for nearly a century, and < P > is still the representative product of Shiseido. It is the first skin care product of Shiseido with three-in-one effects of high hydration, exfoliation and skin rejuvenation, which was improved in 1997 and then appeared.

●eau de blanc hydrating whitening beauty liquid Kose Snow Muscle Essence has been selling well for more than ten years, so Shiseido

launched this one-piece whitening lotion. The usage and efficacy are similar to those of xuejijing. When it was first released, it was very popular, but Feng

always seemed to lose to Xuejijing.

●Eau de pure removes aging angle | water, which can be used with any series.

●Elixir 3-year-old skin-specific comprehensive series, including skin care and makeup. It is the most important mass series for Shiseido to sell < P > in China. Advertising spokesperson: Kyoko Ono.

else rie comprehensive skin care series under 2 years old.

EvenesDR is a low-irritation care series specially designed for sensitive skin.

Inoui color and packaging are made by top European and American makeup master Dick? Peggy designed it. Advocate freedom and individuality. It's a

exclusive series of high-end department stores, which is more upscale than the PN rebel series which is also a make-up series.

●lostalot face-lifting cream. Activation promotes facial skin metabolism. Tighten facial lines.

●Optune is designed for people over 2 years old. Do not divide oil, but divide water, reflecting healthy skin. However, the effect seems to be average < P >. After using it once, I feel that the effect is in contrast with the price. Advertising spokesperson: Makiko Esumi.

●PN rebel series makeup. Appeared in 1997, with avant-garde image and high sensitivity, Shiseido is the most popular makeup product in the Japanese market. Especially this year's new mascara is very popular. Advertising spokesperson: Itomi D

●Proudia foundation series. Emphasize intellectuality, exquisiteness and perfection. Advertising spokesperson: Takako Uehara. The powder is very fine, it can cover < P > spots, and it is not easy to lose makeup, so it is very easy to use.

●Qiora is combined with a refreshing fragrance to care for the skin and relieve fatigue.

Rivital series for mature skin care over 4 years old. It can remove wrinkles, brighten spots and tighten skin efficiently. Specially designed for anti-aging

●S series is designed for young urban women, emphasizing nursing and whitening in harsh environments such as isolating urban pollution. It is divided into two series: whitening and standard nursing. Both make-up.

●TAPHY is aimed at young people under the age of 25, emphasizing hydration and moisturizing to prevent aging after the age of 25.

there is a secondary line of TAPHY Mild, a series of low irritation designed for allergic skin in young people

●UVwhite whitening comprehensive care series. I have used this series for about three years, and it has really turned white. This is a fact. But it makes < P > feel ordinary. Although it can be divided into refreshing type and moisturizing type, refreshing type still feels oily when used in summer. I feel that

it's just oil in winter, which is not enough for maintenance. Finally, I changed to another brand.

The following is Shiseido International's series.

Shiseido International's products are specially designed for overseas markets, and the series is concise and clear. For young women, there are < P > balance-controlled Perlis series, vivid series of basic skin care, Baiyou single-piece series of further efficient maintenance < P > on this basis, and Panli charm series of aging repair. Natural series with all natural ingredients, D program for sensitive skin

. Make-up has a series of metropolitan charm colors.

In addition, there is a series of Metropolitan Jade sold in domestic counters. I haven't found the corresponding information yet, so I will make it up later.

● Benefit Panli Charm Series. Generally speaking, it is designed for middle-aged mature skin. Suitable for medium and dry skin < P >. It contains special anti-aging ingredients, prevents dry cutin formation, helps skin cells retain moisture and nutrients < P >, improves water shortage and reduces superficial modification.

●BOP baiyou series. One-piece all-around nursing series. Can be used with any series.

●D program is designed for sensitive skin. Including shampoo, bath lotion, sunscreen, acne cream, facial care, body care and other low-irritation products.

● Puriness is designed for young people, and it is soft in nature, emphasizing thorough cleaning, balancing PH value and controlling oil to prevent the face

from being glossy and dry. Relatively speaking, the price is not very expensive, and it is easy for young people to pick up the

●The Make up Metropolitan Charm Series. Shiseido faces