Apple is a high-tech company in America.

Steve Jobs, the founder, is very famous. What attracts people's attention is that when he was alive, he made a speech at the annual Apple product launch conference, which was particularly provocative and made people want to buy it immediately after listening to it. This company was founded in 1976, and it has developed into this situation in just a few years, which is really beyond imagination.

Apple's mobile phone has now become the biggest competitor of domestic mobile phones. To be honest, ten years ago, no one would have thought that domestic mobile phones could actually compete with Apple, and our brand could actually compete with these high-tech enterprises in the United States. We must admit that China's economy has developed better and better.

origin of trademarks

In p>1976, the first logo of Apple was painted with pen and ink by Luo Wayne. The design was inspired by Newton's thinking under the apple tree and he discovered the law of gravity. Apple also wanted to follow Newton's example and devote itself to scientific and technological innovation. However, this logo is complex and difficult to remember. It is only used in the production of AppleI, so it was quickly abandoned by Apple.

In p>1976, Jobs decided to re-appoint RobJanov, the artistic director of RegisMcKenna Public Relations Company, to redesign a better trademark to match the release and use of AppleII. So Janov began to make a black-and-white silhouette of an apple, but he always felt something was missing.

"I want to simplify the shape of the apple, and I was bitten on one side-abyte (a byte), right, in case the apple looks like a tomato," Janov explained. Then, Javov added six colored and horizontal stripes, thus completing the well-known colored Apple logo.

above content reference: Baidu Encyclopedia-Apple Company