1. Design characteristics

Not all elements can be popular at will. Once popular, it must have its own advantages. For example, the currently popular cosmetic packaging has its unique characteristics. :

1. Cultural characteristics

Mainly include cultural characteristics at the material level and spiritual level. This kind of cosmetic packaging cleverly integrates people's values, ethics, living habits and aesthetics The concept well responds to the characteristics of market culture and conforms to the public's aesthetic value.

2. Brand characteristics

Brand is a comprehensive concept that integrates trademark, name, packaging, price, history, reputation and advertising style. Sometimes people will choose cosmetics first Brand, because big brands are more trustworthy, most people are still willing to choose cosmetics from well-known brands if funds allow. After all, credibility is recognized by most consumers.

2. Design techniques

There are four types of design techniques for cosmetic packaging, namely series method, combination method, bionic method and simplified method.

1. The series method means that the same type of cosmetic packaging can be designed according to a series, such as color, shape, etc.

2. The combination method is to incorporate some other elements into the packaging box for design, such as customs or regional cultural characteristics.

3. The bionic method is a particularly popular design method. It designs packaging after the characteristics of living things, providing consumers with the opportunity to get close to nature and feel the vitality and vitality of life.

4. Simplification method is a simple design style. Compared with other colorful brand styles, it can give people a visual impact and beauty, and sometimes it is also an innovation.

As for the characteristics of cosmetic packaging design, the editor of Global Ivy will share with you here for the time being. If you are interested in website design, page layout, and image processing, I hope this article can help you in your study or work. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn.