Generally speaking, the word "Double Eleven" has no copyright and is universal.

the "double eleven" trademark case is a copyright dispute between JD.COM and Alibaba.

On the afternoon of November 14th, 219, the Beijing Intellectual Property Court held a hearing on the administrative dispute caused by the "Double Eleven" trademark. The plaintiff, JD.COM Company, appealed to Beijing Intellectual Property Court for refusing to accept the ruling of trademark invalidation made by the Trademark Review and Adjudication Board of the former State Administration for Industry and Commerce, and the court informed Alibaba Company to participate in the lawsuit as a third party according to law.

At the end of the trial, the Beijing Intellectual Property Court did not pronounce a judgment in court.

A third person, Alibaba Company, said in an interview with China Intellectual Property News that "Double Eleven" is its original logo and was first used as a trademark, which should be protected by the trademark law. "Double Eleven" was first created by Alibaba in 29, and has become the biggest shopping carnival in the whole society. "Double Eleven" will always be an open festival, belonging to all participants who work together.

since 211, Alibaba has registered the "Double Eleven" and "double 11" series trademarks to prevent malicious abuse, and has never prevented or restricted anyone from participating in the shopping promotion activities on November 11th. All e-commerce companies are also the beneficiaries of the "Double Eleven".

reference to the above content: Baidu Encyclopedia-"Double Eleven" trademark case