Hongmao Medicinal Liquor, as an "over-the-counter drug" with unclear efficacy and unclear contraindications, has successfully pushed its fraudulent advertisements to be broadcast on CCTV. It has been repeatedly punished and even used public power to arrest people. people. But justice finally came and the injustice was redressed. But we can't help but ask, what kind of future and past lives does Hongmao Liquor have?

Chinese medicinal wine, whether medicine, wine or health care products, is recognized by the Food and Drug Administration. However, Chinese medicinal wine contains Chinese medicines, and there are no systematic and clear identification standards for the toxicity of Chinese medicines, so the properties of many Chinese medicinal wines are extremely confusing. Hongmao Medicinal Liquor contains as many as 67 kinds of traditional Chinese medicines, which is even more controversial. In addition, Hongmao Medicinal Liquor has not been subjected to clinical trials, and the effects of drinking it are not clear, so it theoretically cannot be classified into any category. However, Hongmao Medicinal Liquor has been recognized as an "over-the-counter drug" and will be changed to a "prescription drug" after the incident. The change of drug attributes only needs to be discussed by the Food and Drug Administration. All this means that the identification process of drugs, food and health products is extremely confusing.

But one thing is clear, Hongmao medicinal wine can still appear in the market. It was a medicine before and it will be a medicine later. We know that more than 100 cases of adverse reactions have occurred after drinking Hongmao medicinal wine, and there are no clinical trials or clear instructions for use of Hongmao medicinal wine. It should never disappear from the market, but it still remains in the market. Why is this?

One of the reasons is that Hongmao Liquor is a pillar enterprise of the local government. Although Hongmao Medicinal Liquor is a medicine, its advertising hides its medicinal properties and disguises itself as a health product. Since health care products are used to strengthen the body and have a wider range of applications than medicines, they have greater profit opportunities. With the vigorous promotion of deceptive advertisements, Hongmao Liquor has grown and spread all over the country, becoming a large-scale enterprise with a retail scale of over 7.5 billion yuan, paying an annual tax of 350 million yuan, and becoming the economic pillar of Liangcheng County.

Enterprises pay taxes to the local government, and the government will protect them from breaking the law. Once the organic relationship between an enterprise and the government is formed, the enterprise can be confident. Even if 25 provincial and municipal food and drug regulatory authorities report violations, Hongmao Liquor does not have to worry about its own survival. After all, no matter how many violations are reported to the outside world, the punishment will be implemented by the local government and cannot really fall on the company.

This kind of biological relationship also makes it impossible for Hongmao Liquor to disappear from the market forever. One move affects the whole body. If Hongmao Liquor dies, Liangcheng's economy will collapse. Who will provide the government with the money it loses? In contrast, changing the over-the-counter drug attribute of Hongmao Liquor to a prescription drug is the option with the least loss to avoid the limelight. It can leave green hills without fear of running out of firewood, and it can return to the world as long as it changes its appearance.

Another reason is the advertising agreement signed between Hongmao Liquor and CCTV. CCTV is the spokesperson of the party and the government and the embodiment of the party's authority. If Hongmao medicinal wine is proven to be a fake medicinal wine, it will inevitably affect the reputation of CCTV and indirectly weaken the authority of the Shangfeng image represented by CCTV.

However, after this incident, CCTV will inevitably conduct stricter review of its own advertisements and content, and other local satellite TV stations will also be more cautious in approving similar advertisements, which can be said to be a good thing.

In short, Hongmao Medicinal Liquor is still a disease that is difficult to get rid of. It cannot die because of its huge scale and the power involved. However, after being criticized verbally and written by the people and the media, Hongmao Medicinal Liquor cannot cover it up with just one hand as before. Oh my god. I believe there are many similar companies, and they will find it difficult to live in justice.