A broad logo refers to graphics, symbols, badges, fonts, etc. that can represent a certain thing or organization. With the development of the information age, general signs play an increasingly important role in social life. From business logos to government logos, from social organization logos to educational institution logos, they are everywhere.

The generalized logo has a strong symbolic meaning and guiding role. A good logo makes people immediately recognize the thing or organization it represents through a clear, concise design. Such as Nike's "swoosh", McDonald's "M" and other corporate logos. At the same time, symbols can also convey a kind of values ??or cultural characteristics, such as Tiananmen, the three masses of workers, peasants and soldiers and the five-star red flag in the Chinese national emblem.

The design of the general logo has a certain degree of artistry and creativity. A good logo design must take into account various factors such as shape, color, typography, etc. while remaining unique to stand out. Logo designers need to comprehensively consider factors such as brand characteristics, market audience, and industry unspoken rules, and create a logo with personalized, fashionable and aesthetic value through design.