A trademark is a representative of a company. As long as you see this trademark, you can think of a certain company. In the minds of the public, a trademark is a representative of a certain company. They dare not use it casually. Once a trademark is registered , its ownership belongs to the company, so if the trademark is transferred, the process is very cumbersome, and the cost of the trademark is very expensive. Therefore, the value of the trademark is also reflected to the highest extent. In addition to the legal procedures for transferring a trademark, the transfer fee for trademark transfer is determined based on the value of the trademark. In the current domestic market, there are thousands of registered trademarks, all of which are representatives of an enterprise. So how is the value of trademarks reflected? For example, if you want to transfer a corporate trademark for Taobao online shopping, first of all, this trademark represents the knowledge, culture and even honor of the company, so the cost of the transfer must take this part into consideration. In addition, protecting a trademark is protecting a company. Image, so trademarks are inviolable. If you want to buy a trademark or transfer a trademark, the holder has the right to require the other party to pay a corresponding value fee before the trademark can be transferred. When Taobao was still a small company, Maybe the Taobao trademark is not very valuable, and the corresponding transfer fee may not be high. However, with development, Taobao has now developed into a popular online shopping platform, and its revenue and popularity have been greatly improved compared to before. Therefore, It is impossible to buy this trademark at the same cost, the value is increasing, and the expected value has also increased. Therefore, trademark transfer is determined by many factors, and the value of the trademark is reflected in this way.