In the Spring Festival Evening of 2022, the dance "Only this piece of green" surprised the world. According to the director, "Only this piece of green" was inspired by the Palace Museum's collection "A Thousand Miles of Rivers and Mountains". As an important collection of the Forbidden City, "A Thousand Miles of Rivers and Mountains" has only been publicly displayed three times since 1949. I only knew before that the idea of the seal of the Forbidden City came from astronomical instruments collected by the Palace Museum.

Forbidden City lipstick extracts the elements of clothing from the collection of the Forbidden City. I didn't expect "Only Green" to bring "Thousands of Rivers and Mountains" into public view in the form of dance. From this point of view, the Forbidden City Wenchuang shows not only a certain collection, but also the paintings, beams and walls of golden dolls, which are also entering thousands of households from the depths of the Forbidden City. The cultural and creative works of the Forbidden City are deeply loved by people. As the first makeup product, the Forbidden City lipstick was warmly welcomed by friends once it was launched, and sold 80,000 pieces a day.

Cultural influence:

The significance of cultural and creative products is not only the research and development and sales of museum souvenirs, but also the construction and management of the whole development industry chain of cultural and creative products often need the help of external forces. Therefore, as a product development of Wenchuang, Party A is more about excavating cultural resources, while production, publicity and sales need to strictly select and inspect partners. Translate the research results of the museum in a popular and contemporary way, make the traditional cultural resources closely related to the present life, and create an influential super IP.

Culture, as a spiritual product, needs real material as the carrier if it wants to be spread and passed down, and the most penetrating and lasting carrier is the cultural and creative products. When a cultural and creative product becomes a brand, it has the power to influence the public's mind and emotion.