Although there is a big market for trademarks, the value of trademarks is not fixed, which makes it difficult to price trademarks. In this regard, the business of trademark value evaluation is derived. There are many aspects to evaluate the value of a trademark, so how to evaluate the value of a trademark before it is transferred? How to evaluate the trademark value before trademark transfer? How to evaluate the trademark value before trademark transfer? To evaluate the value of a trademark, we must first know the characteristics of trademark evaluation: 1. Reality: Evaluate the trademark according to the current market, environment, trademark reputation and its expectation. 2. Marketability: The trademark evaluation is based on the simulated market, and the trademark market and the main market are used as the reference system to evaluate the trademark price. 3. Predictability: Trademarks are used to predict the true value of trademarks in the future. In this regard, we should refer to the classification of popular trademarks, because goods with popular trademarks are also popular product industries. Trademark valuation principle: 1, consistency principle. That is, the information provided by trademark evaluation is consistent with the information needed by trademark business; 2. The principle of objectivity. Refers to the fact that there is sufficient basis for evaluating the facts, and the necessary assumptions are consistent with the facts, which may not conflict with the facts and may not be falsified; 3, the principle of rationality. Subjective activities in trademark evaluation must reflect the logic of internal relations of things and meet the objective needs of trademark business; 4. The principle of materiality. Trademark evaluation is required to have an impact on the accuracy of price measurement and evaluation. Trademark evaluation method: 1. Self-created trademarks: evaluated by cost accounting method and market regulation method. 2. Outsourcing trademarks: evaluate trademarks through market analogy and price index adjustment. 3. Trademark transfer: trademark evaluation is conducted through the process of price increase, price comparison and cost addition. Trademark evaluation process: determine the scope of the evaluation object, sign the evaluation contract, fill in the information, verify and prepare the evaluation report, and the evaluation agency will review, check and evaluate the value and issue relevant documents. Trademark evaluation is an act of confirming, evaluating and reporting trademarks according to specific purposes, following fair and legal standards and procedures, and using appropriate methods to provide a value scale for asset business. Trademark evaluation is a kind of intangible assets evaluation. Zhifuzi trademark transfer, a large number of trademark resources, will make the price difference in the process of trademark transfer transparent, coupled with the trademark value evaluation business, accurate trademark value positioning, eliminating the trouble that many trademark transfer friends can not price trademarks. How to evaluate the trademark value before trademark transfer? Bian Xiao answered this question here. If you have more questions about trademarks, you can continue to pay attention to Bajie Intellectual Property or contact us by phone.