In today's 2 1 century, Internet era and intellectual property era, trademarks, as an important intangible asset of enterprises, are getting more and more attention. They are not only the link for enterprises to convey brand value, but also the magic weapon for enterprises to make money. The company went bankrupt and the trademark was sold for 5.02 million. As we all know, the value of a trademark generally depends on its name. If the trademark name has a certain degree of communication and popularity, then the value of the trademark will naturally rise. The analysis report shows that intellectual property assets account for 75% of the valuation of listed companies and become the main assets for enterprise growth and value creation.