Trademark names need to meet certain requirements for trademark registration, and there are also some names that cannot apply for trademark registration.

The following are some requirements and restrictions for trademark names:

1. Uniqueness: The trademark name should be unique, that is, it should be clearly different from existing trademarks. Trademark names should be distinguishable from other trademarks to avoid confusion.

2. Recognizability: The trademark name should be easily recognized and recognized by people. Trademark names can be in the form of words, letters, numbers, graphics, icons, logos, slogans, etc., but they need to have a certain degree of recognition and recognizability.

3. Non-descriptive: Trademark names should not overly describe the characteristics, nature or functions of the goods or services. Generally speaking, descriptive trade names are difficult to obtain trademark protection because they do not serve as a distinctive identifier to distinguish goods or services.

4. Legal compliance: Trademark names must comply with national or regional laws and trademark registration regulations. Trademark names cannot violate public order, good customs or moral principles, nor can they infringe the rights and interests of others.

5. Brand conflict: The trademark name cannot conflict with the trademark name that has been registered or is in use. The Trademark Registry will conduct a trademark similarity comparison and review to determine whether there is a likelihood of confusion.

In addition, there are some special trademark names that cannot apply for trademark registration, such as:

Names similar to the logos of governments, national agencies or international organizations;

Names that are confusing with the names of public figures, celebrities or known brands;

Names involving insulting, discriminatory, illegal, obscene or indecent words or graphics.

Specific requirements and restrictions for trademark registration may vary by country and region. During the trademark registration process, it is recommended to consult a professional intellectual property lawyer or trademark agency to ensure that the trademark name meets relevant requirements and avoid violations.

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