Red company is not familiar to many ordinary consumers, but in the past two years, its products have quite subverted the film industry. Its founder is JamesJannard, who used to be the owner of Oakley, a famous sunglasses/outdoor product brand. In 2005, the rich enthusiast wanted a compact and durable high-definition camera, but found that there were no products that met the requirements on the market, so he founded RED Company. The following year, the first product REDONE came out. This camera has a CMOS sensor with an area of more than 35mm film, and the resolution of shooting video is as high as 4096x2304, which shocked the whole film and television industry at once.
Its product "DSMC" (DigitalStillSandMotion Camera) adopts modular design, and photographers can combine it into a professional camera with super high pixels, while photographers can combine a powerful digital cinema machine that is several times more than the standard of FullHD 1080p.