Giving a company a name is a headache for investors, and sometimes it is impossible for industry and commerce to pass more than a dozen names. Because of the registration data of Wuhan company

Bigger, some people have approved this name, but they have not registered it. We remind everyone that when approving names, try to use names with more than three words as font size, one for each name.

There must be more than one, so as to avoid duplication of names, rejection of newspapers, tossing back and forth, and delaying registration time and work efficiency. If your font size is the same as that of other enterprises.

Homophones and homophones also belong to the same name. Try to avoid this situation. )

I suggest my friends that the font size of the two words is not failing, but the probability is very small (almost only 1% passing probability). worker

The staff in charge of registration in the Commercial Bureau have to approve a lot of names every day. If you look at the prefix of two words, it will be less troublesome:)

Naming method: Wuhan (Hubei)+brand name+industry+Co., Ltd.

Third, the company name-a good company name is a cornucopia of wealth.

(1) The name is also productivity. As the saying goes: "If the name is not regular, it will not be smooth." For business operators, give

It is also important to give a good name to the product. The name is good, everyone likes it, consumers can easily remember it, and other production and operation have been added.

The link is also done, the product is popular and will soon become a brand. Therefore, it is not an exaggeration to say that "names are also productive forces".

Although the company name (trade name) is only a combination of several Chinese characters, it shows more than the inherent meaning of several Chinese characters. As a symbol of the company,

It stores information such as corporate reputation and market competitiveness of products. This makes it a carrier of goodwill, which has property value and also reflects the enterprise.

Our cultural taste embodies the cultural mentality and commercial pursuit of a specific era, a specific region and a specific group, and has potential cultural value. a piece of furniture

A company name with high generality, strong attraction and potential cultural value will have an impact on the visual stimulation and psychology of the public.

. A company name with unique design, easy to read and remember, artistic and vivid can quickly grasp the public's vision and induce their strong interest and richness.

Rich imagination can leave a deep impression on it. Excellent company name has a great influence on establishing a good image of the enterprise and is an important part of the enterprise.

Form assets.

Some people think that naming seems insignificant compared with the investment in hardware such as technical equipment. However, countless times in the market reality

However, the lesson tells us that this seemingly insignificant link is often the key investment of intangible assets, which not only has a rate of return far exceeding expectations.

Yes, and it will affect the market value of tangible assets investment to a certain extent. Scientific and reasonable naming will make the overall investment of an enterprise exert its limit effect.

Yilai Look at the famous trademarks, Haier, Red Heart K, Wahaha, Robust, Exxon, Sony and Acer.

Good brands, etc., all benefit from attaching great importance to naming this investment link. The successful big companies in the world are all looking at renaming.

This investment link. For example, an American oil company invited experts from all walks of life to design a name that conforms to the customs around the world and the laws and regulations of various countries.

Home took six years, spent more than $65.438+0 billion, investigated 55 countries and regions, and finally selected a trademark from more than 65.438+0 million trademarks designed. This is the book.

Exxon, now its brand value has reached tens of billions of dollars. Other names such as "Sony" and "Acer" are also one.

A huge investment, of course, its final return is also quite rich.

But at present, many domestic enterprises lack this kind of investment consciousness in brand design. At least, in their minds, there is still a lack of "name"

This is the concept of productivity. They often treat it by slapping their heads or even drawing lots, which brings negative effects to the development of enterprises. Because in the beginning

Without carefully studying the knowledge of product and enterprise naming, many domestic brands have no characteristics, lack of individuality, and even have the same names, resulting in large-scale enterprises.

The greater the development, the more problems of the original naming investment will be exposed. For example, there was a saying in Guangdong: "There are cotton trees everywhere, and the Pearl River is here."

Mobility is everywhere,' Wuyang' runs all over the street,' Panda' is everywhere,' Triangle' is everywhere,' Diamond' is everywhere,' Yangcheng' is everywhere, and' Guangzhou' is everywhere.

Bottom harvest. "This is an accurate description of the phenomenon of the same name. In fact, there are many such phenomena in other places, such as the Three Gorges and Sanmen.

Gorge, Mount Tai and Huangshan are too numerous to mention. This phenomenon is really time to change.

(2) The name is the intangible asset of the enterprise. Generally speaking, the name of a company or enterprise is different from the names of factories, machines, equipment and other projects.

Production and processing of products; It is also different from the commodities sold in the market that can participate in circulation. That is, the name of a company or enterprise is not directly created.

Value, tangible things to earn profits.

However, the name of a company or enterprise can indirectly create value. Sometimes, the value it creates is even higher than that of factories, machines and equipment.

Even more than the value created by tangible assets. In today's world, there are by no means a few valuable enterprise names. For example, Coca-Cola Company

Division, IBM, Nestle, Motorola, etc. They are names worth billions and tens of billions of dollars. Names of good companies and enterprises.

Is an intangible asset belonging to the enterprise, although its value can be roughly evaluated by tangible figures, but if someone wants to buy it out, then

It's impossible. Specifically, the name of the company or enterprise is the intangible assets of the enterprise, which mainly includes the following points:

1. The company name is the passport for the company to participate in the market. In modern society, both manufacturers and sellers want to enter the market.

All kinds of activities that are bought and sold with the market should occupy a certain venue and give this venue a name.

Name is the support of an enterprise. Without a name, an enterprise can't be a real enterprise and can't make money.

Although these names are vulgar, it is better to have a name than no name. market

Companies and enterprises are required to have names, and consumers also require companies or enterprises to have names. When people go shopping and spending, it is impossible to always

Go to this house and go to that house. Moreover, people also like to go to companies or enterprises with loud and pleasant names, which can give people a sense of enjoyment and satisfaction.

Industrial consumption. Therefore, which company has a good name can better go to the market and participate in market activities.

2. The name of the company or enterprise is the carrier of the identity of the boss and the strength of the enterprise.

In business activities, the name of a company or enterprise represents the value of the boss and embodies the strength of the enterprise.

No one will look down on the bosses of famous enterprises, even if they dress casually and simply. Because enterprises or companies

The name itself can explain everything, which determines people's evaluation of the boss's worth and the strength of the enterprise. Because of this, those have no names.

Angry business owners always try their best to associate their company names with famous enterprises, or simply rely on the names of those enterprises.

Go down. This is a good way to improve social status and show strength. And the purpose of doing so, of course, is to better engage in commercial transactions and realize

Your own business purpose.

3. The name of the company or enterprise is the spokesman of the corporate image. The quality of corporate image has a very important impact on the business activities of enterprises.

There are many factors that can represent the corporate image and help enterprises create a good image. For example, product quality, service status and the public

Concern for the cause, etc. Besides these, the name of the company or enterprise is also one of the most important factors. The name of the company or enterprise may

To be a corporate image spokesperson, the reason is that corporate image comes from people's impressions, and people's impressions of a company or enterprise name are

It is the first and initial part of the enterprise impression.

A company or enterprise has a good name, even if people have just heard of it, never been there or dealt with it, they will have a good impression and then be willing to see it.

See and deal with each other's thoughts. On the other hand, if a company or enterprise has a bad name, people will feel disgusted and rejected.

(3) The name is the "sucker" of the company's wealth.

1. The name of the company is the condensation of corporate culture. The name of a company or enterprise is a very important part of corporate culture. It can be said that enterprises

The existence and quality of industrial culture can be judged by its name to a great extent. For example, the name Tong Ren Tang is.

Typical example. It can not only make customers feel good, but also make employees cohesive and send out "colleagues". "

All brothers are brothers within the four seas. "

2. The name of a company or enterprise is a symbol of products and services. In daily life, we often hear some people proudly say "I"

This coat is made in XX factory. ""I use the mobile phone of XX company. " "The water heater in our house belongs to XX Company. "The man who said this,

Probably showing off. And they want to show off, because their so-called "xx" has something to show off, something to show off.

Value. It is not difficult to see that the name of a company or enterprise has become a symbol of products and services. 3. The name of the company or enterprise determines the visibility of the enterprise.

Degree and reputation. The popularity of an enterprise, whether it can be praised and praised by people, also depends on the quality of its name. For example, a family called "

Beauty salons, beautiful, are sure to spread quickly and widely, and have also been praised and praised by customers. Its popularity and reputation will increase rapidly.

. On the other hand, it is unacceptable for anyone to name a beauty salon "autumn water in cold weather" or "skin repair hall".

If a company or enterprise wants to improve its popularity and reputation, it must be willing to listen to its name and spread it, and it must also be produced by people.

Create a sense of beauty and connect it with beautiful things.

Fourth, how to give the company a good name?

A good corporate name can leave a deep memory and a good impression, and it is easy to remember, read, read, clear and catchy, and easy to write.

Point. If it is difficult to identify the company or brand name, words that are too long and difficult to identify are not conducive to writing and memory, and often make people feel original.

Anti-psychology, so that the public's impression of obstacles.

It has unique and novel characteristics, and it is not easy to fall into vulgarity, and it is not easy to be confused with the names of the same products in the same industry. If confused, it is easy to have a vague sense of main consumption.

, groups, psychological needs during the satisfaction period, men and women, the elderly, children, culture, consumption and other motives. People pursue happiness, beauty and curiosity.

At this time, the basic characteristics of human beings, a lasting name, are first possessed.

The necessary conditions of marketing are: first, a loud and smooth name, easy to remember and understand; The second is advertising; The third is business strategy; The fourth is that the technology of the product is excellent.

Quality.

5. Names of small companies-from different angles.

Choose different angles, you can have different ways to name shops and businesses.

1, named from the perspective of consumers.

The traditional way of naming shops is mostly from the perspective of operators, that is, according to the needs of operators, choose their favorite names.

This naming method has been abandoned by many people now. Because although it can meet and suit the needs of operators, it may not meet and suit them.

Meet the needs of customers, and even make customers feel disgusted.

Nowadays, naming from the customer's point of view has become the first choice for many businesses and enterprises.

Such a naming idea requires that the name should meet the needs of customers, make customers feel good and get certain psychological satisfaction.

Such as "timely rain, convenience supermarket", "Huimin", "Wumart" and so on.