Trademark registration refers to the process of submitting a trademark to the relevant trademark management agency or trademark office, and obtaining the exclusive right to use the trademark in a certain area after examination and compliance with legal requirements. Trademarks can be words, graphics, numbers, letters, colors, sounds, etc., which are used to identify and distinguish the source of specific goods or services.

The necessity of trademark registration is reflected in the following aspects:

1.** Legal protection: * * Trademark registration provides legal protection for trademarks and ensures that registrants have exclusive rights in specific goods or services. This helps to prevent others from infringing on similar trademarks.

2.** Brand value: * * Registered trademarks help to establish brand value. After registration, the trademark becomes the unique logo of the enterprise in the market, which helps to improve the brand's popularity and credibility.

3.** Market competition: * * In the fierce market competition, registered trademarks help enterprises stand out among similar goods or services and attract consumers' attention.

4.** Claim: * * Trademark registration provides the basis for claiming rights in legal disputes. The registrant can prove the ownership of the trademark through trademark registration, which makes it easier to stop the infringement.

5.** Asset value: * * A registered trademark can become an enterprise's asset and increase the company's valuation. In business transactions, mergers or acquisitions, registered trademarks can increase the attractiveness of enterprises.

Generally speaking, trademark registration is an important means for enterprises to protect their own brands, ensure market competitiveness and increase asset value. By registering a trademark, an enterprise can obtain legal rights and interests and ensure a more favorable position in business activities.

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