(1) Trademarks are signs that distinguish the sources of goods or services

The use of trademarks can distinguish the most important and essential functions and sources of different goods or services, and guide consumers to recognize their brands for shopping or consumption. In modern society, there are hundreds of manufacturers of the same commodity, and services with the same performance abound. Which commodity or service do consumers choose? Trademarks can help consumers achieve the purpose of identification. Because a trademark is a symbol of goods or services and represents the reputation of producers or operators, a trademark can play a role in guiding consumers to obtain satisfactory goods or services.

(2) A registered trademark is a prerequisite for obtaining the exclusive right, and only a registered trademark can be protected by law

(3) A trademark is an intangible asset of an enterprise and a carrier of reputation

Like other intellectual property rights, a trademark is a core asset of an enterprise, which can create excess profits or value for shareholders through the operation of a trademark. In 29, the brand value of China was Haier 81.2 billion, Lenovo.

(4) Registered trademarks are conducive to the publicity and promotion of enterprise brands and the advantages of increasing market competition

With trademarks, they can be used as advertising means to open up the market and expand sales. Since a trademark, as a symbol, can mark the quality of a trademark and the reputation of an enterprise, it naturally becomes a means of advertising. Compared with advertising, trademarks are more economical, flexible and extensive in publicity. When consumers buy goods, they mostly remember trademarks and identify the quality of goods by trademarks, that is, recognize brands to buy goods.

The content of this article comes from: China Law Publishing House's "All-knowing Series of Common Sense of Legal Life".