On February 30, 2020, 65438+, the Shanghai No.2 Intermediate People's Court finally made a corresponding judgment, and decided that Jordan Sports stopped using the Jordan title in the company name. In addition, we have to compensate Jordan for mental damages, 300,000 RMB, and Michael Jordan. The reasonable expenses incurred in this lawsuit amounted to 50,000 yuan. It has been implemented for so many years, and the road of trademark infringement is really too difficult. Ordinary people really don't have time and energy to defend this matter. After all, they have to spend a lot of manpower, material resources and corresponding energy on this matter.
Of course, Shanghai No.2 Intermediate People's Court also asked Jordan Sports Company to apologize to the plaintiff in newspapers and the corresponding network, which is very normal. Of course, the company is also required to stop using it, which involves some trademark problems about Michael Jordan.
However, even if we can't see the apology statement issued by Jordan Company on the Internet now, we can see that its changed name will be well known by the majority of netizens on the Internet, so I hope that Zhongqiao Sports can show its sincerity in apologizing and make a positive publicity, at least to save the hearts of most consumers.
Now Jordan Co., Ltd. has changed its name and become a Chinese sports. It shows that the court decision has come into effect, and they have no room for manoeuvre, so they can only change their names. In fact, I still support this judgment. After all, seeing this trademark and this image reminds me of Michael Jordan. He is not a brand endorsed by Michael Jordan, nor a product produced by a company authorized by them, which has caused us misunderstanding and is obviously inappropriate. In order to avoid such a similar thing, it is worth protecting your legitimate rights and interests, whether it is the right of name or trademark, and not letting consumers pay for it.