First in brand awareness, first in brand loyalty, first in brand pre-order rate, first in high-end market share (more than 30%)... Fotile relies on its humanized professional kitchen technology and fashionable appearance design , excellent quality and perfect service system, it has become the spokesperson of Chinese kitchen culture, the advocate of new life concepts, and the "kitchen expert" in the minds of consumers.

In 1995, the brand was named "Fotile", supplemented by the international English "fotile", and Fotile was officially born.

In January 1998, Fotile invited the famous Hong Kong program host "Fontai" (Lisa Fong) to endorse the brand, creating a classic Chinese advertising case of "three-in-one" product, celebrity, and company name. , the slogan "Fangtai is needed for cooking, and Fangtai is even more important for removing cooking fumes" spread all over the country. It is still fresh in people's minds and caused a huge sensation.

In April 2003, the company officially announced that it would change the brand name from "Fotile Kitchenware" to "Fotile Kitchen Expert", further clarifying its strategy of committing to the kitchen field with the concept of "concentration, concentration, and professionalism" , the name change quickly established a deep impression among consumers as "FOTILE = Kitchen Expert".

In June 2005, FOTILE won the titles of "China's Well-known Trademark" and "China's Famous Brand".

In 2007, FOTILE established the brand goal of “China’s No. 1 brand of (high-end) kitchen appliances” and “driven kitchen technology with professionalism and became a leading kitchen appliance expert in technology and design” as the FOTILE brand. new development strategy.

In March 2008, the "2008 China Consumer Report" was jointly organized by 13 associations, chambers of commerce and research units, including the China Business Advertising Association and the Foreign Trade Development Bureau of the Ministry of Commerce, and jointly studied by 36 universities across the country. The results of the "Ideal Brand Survey" were announced. FOTILE range hoods and stoves are recognized as the first "ideal brand" by consumers.

FOTILE brand connotation: As a technology and leading kitchen appliance expert, FOTILE has been committed to providing built-in kitchen appliances with leading design, humanized kitchen technology, and reliable quality for people and families who pursue high-quality life. , strives to create a caring and considerate user experience for users, and help people realize their dream kitchen life. At the same time, FOTILE is also actively advocating a value: encouraging people to pay more attention to the balance between career and life while pursuing career success, leaving more time to care for their families, enjoy life, and be a true winner.